ADVAN

ADVAN’s God complex as impediment to industry reforms

ADVAN’s God complex as impediment to industry reforms

For players in the Nigerian marketing communications industry, Advertising in this case, it has long been known that the Advertisers Association of Nigeria (ADVAN) has a god complex. The complex is a non-clinical description of a disorder characterized by a conviction that it is infallible, can do as it wishes and deserves to enjoy special privileges.
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