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How effective now is market segmentation?

Before now, manufacturers of products had relied on segmenting the market to get to their target audience, but today, the story is not the same, companies have employed other mechanisms like promotions, educational offers, free gift in packs, buy one get one offer etc. So, if you want to reach your target market forget demographics. This kind of segmentation creates a profusion of possibly misleading data. There is a better way to score the bull’s eye.

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Infuse repairing process into re- branding project — AAAN AGM

At the 36th AGM of the Association of Advertising Practitioners of Nigeria (AAAN) in Enugu State, titled Re-branding, Re-positioning or Re-Pairing, Prof. Ike Ndolo, Dean, Faculty of Management Sciences, Enugu State University of Science and Technology (ESUT) spoke on the hope, convergence and the need to reposition Nigeria. Below is the text of his speech delivered undiluted, Princewill Ekwujuru. was there. Excerpt

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