By Theodore Opara

Coscharis Group has officially unveiled the ultra modern Geely Workshop in Ikeja, Lagos. The foremost automotive manufacturing company also announced its full takeover of the brand’s aftersales operations in Nigeria, ushering in a new era of customer service, technical support, and innovation for Geely vehicle owners.

Speaking at the unveiling, the Executive Director, Coscharis Group, Cosmas Jr. Maduka, described the occasion as a defining moment in the company’s journey and a renewed promise to deliver excellence to Nigerian automobile consumers. He disclosed that all Geely vehicles sold in Nigeria by the previous franchise holders will still enjoy full support in the new Geely workshop.

Declaring that Geely has found a new home in Coscharis, Maduka emphasized that the launch symbolized more than a new facility-it marked a bold commitment to value, integrity, and futuristic growth.

“Geely is not just a car brand-it is a global symbol of progress. And today, that very symbol has found a trusted home with Coscharis,” Maduka stated.

“We are not just carrying the name; we are carrying the responsibility to deliver world-class service, cutting-edge innovation, and enduring value to our customers.”

Maduka elaborated on what the concept of “home” means in this context, categorizing it into three core pillars.

“The newly commissioned Geely workshop is built to international standards and is fully equipped with advanced diagnostics, genuine spare parts, and brand-certified technicians. It is designed to offer efficient, professional, and prompt service tailored to Geely vehicles.

“Going beyond standard aftersales procedures, the Coscharis Group is investing in cutting-edge technology, human capital development, and process innovation-aligning with Geely’s global trajectory and its own vision for driving societal progress through technology.

“This launch is not just an event-it is a declaration,” Maduka said. “Coscharis is here to lead, not just participate.”

The inclusion of Geely into Coscharis’ portfolio, which already features top-tier brands like BMW, Ford, Jaguar Land Rover, and Renault, reinforces the Group’s position as a leader in the Nigerian automotive industry.

According to Maduka, this partnership is built on shared values of quality, innovation, and customer-centricity.

The Executive Director also paid tribute to Coscharis’ staff, customers, and partners whose continued support and loyalty form the bedrock of the Group’s success.

“We’re not here for the moment-we’re here to build a movement. Together with Geely, we will expand access, enhance customer experiences, and deliver the full promise of aftersales excellence,” he said.