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May 9, 2025

Our new record label will transform Nigerian music industry – Osaigbovo Samson

Our new record label will transform Nigerian music industry – Osaigbovo Samson

The Nigerian music industry is set for a major transformation as entrepreneur and visionary Osaigbovo Thompson Samson officially steps into the music business with the launch of his record label, MOJO RECORDS. The new label aims to redefine artist development while fostering a vibrant community for music lovers and industry professionals.  

Born and raised in Benin City, Edo State, Osaigbovo developed a passion for music at an early age, honing his skills in his church’s music department as a teenager. However, instead of pursuing a career as an artist, he recognized the untapped business opportunities in the industry and decided to leverage his entrepreneurial expertise to create a platform for emerging talents.  

“MOJO RECORDS isn’t just about making hit songs; it’s about building a sustainable ecosystem where artists can grow, connect with their audience, and thrive in the global music market,” Osaigbovo stated during the label’s unveiling.  

With a strong educational background from Freda Primary School and Uyi Comprehensive School in Benin, Osaigbovo has always been driven by a mix of business acumen and creative vision. His new venture is expected to prioritize talent discovery, strategic branding, and long-term artist development—a model he believes will set MOJO RECORDS apart in Nigeria’s competitive entertainment landscape.  

Industry analysts have welcomed the move, noting that the Nigerian music scene continues to expand, requiring innovative labels that prioritize artist welfare and career growth. “The future of music lies in labels that understand the business beyond just recording and promotion. If MOJO RECORDS delivers on its promises, it could become a major player in Africa’s entertainment industry,” said a Lagos-based entertainment consultant.  

Osaigbovo remains deeply connected to his roots in Benin City, crediting his family and business partners for their unwavering support. His journey from a music-loving teenager to a record label executive serves as an inspiration to young entrepreneurs looking to break into the creative sector.  

As the brand officially debuts, anticipation grows over its first signings and projects. With Osaigbovo Thompson Samson at the helm, the label is poised to make waves in Nigeria and beyond, reinforcing the country’s position as a global music powerhouse.