By Uchechi Obodo

In order to tackle the challenges facing the African digital landscape, experts in the public relations, PR, will be converging in Kenya at the 50th anniversary of the African Public Relations Association, APRA.

The five-day event which will also feature the 36th annual conference of the association which will bring together communication professionals, policymakers, business leaders, and academics to explore how Africa can harness digital advancements while ensuring ethical, secure, and responsible communication.

It is with the theme: “Transforming Africa through Safe and Responsible Digital Communication: Celebrating 50 Years of APRA.”

Secretary General of APRA, Omoniyi Ibietan, said that the key discussions at the conference will focus on the role of public relations in shaping ethical digital communication, cybersecurity and misinformation management in Africa.

He said it will also feature African Union’s vision for digital safety and sustainable communication policies.

Ibietan said: “By bringing together diverse stakeholders, APRA Kenya 2025 will serve as a catalyst for actionable solutions that promote responsible digital engagement, combat cyber risks, and reinforce Africa’s position in the global digital economy.

“In today’s digital era, African governments, under the auspices of the AU are working collectively to address pressing challenges such as cyber threats, misinformation, and data privacy concerns.

“Several AU-led initiatives, including the African Union Convention on Cyber Security and Personal Data Protection (Malabo Convention), aim to strengthen cybersecurity frameworks across the continent. As digital connectivity expands, ensuring safe and responsible communication remains a top priority for governments, businesses, and stakeholders in communication management.

“As the host country, Kenya has been at the forefront of digital transformation and security, with increased investment in cybersecurity infrastructure, regulatory frameworks, and policies to curb digital fraud and online misinformation,” Ibietan added.