By Juliet Umeh

In a quest to improve the entertainment industry through quality sound, Sony officially launched its latest ULT Power Sound Series.

According to the company, “The speakers and headphones are custom-built and assembled by Sony’s most experienced production professionals.

Head of marketing, Sony Middle East and Africa, Sekiguchi Koji, said the ULT Power Sound series, which are designed to offer a premium auditory experience, set a new standard in audio experiences to bring music lovers and party starters massive bass and ultimate vibes.

Koji said: “The ULT Tower 10, ULT Field 1, ULT Field 7, and ULT Wear are out to set a new standard for powerful bass and signature sound quality.

“One of the features that make the ULT Tower 10 unique is that it links up to 100 compatible speakers to synchronise music and lighting through party connect and fill any place with quality sound to create the ultimate party atmosphere.”

Koji said the ULT FIELD 1 is designed to be portable with up to 12 hours of battery life that allows users to enjoy tunes longer, adding that its multi-way strap, IP67 waterproof and dustproof rating, shockproof design and salt-water resistance allow users to use it indoors or outdoors.

Commenting further, the head of marketing said the ULT Field 7 speaker has Sound Field Optimisation allowing it to detect noise and automatically adjust the sound setting to provide an optimal music experience, however busy the venue might be.

Also speaking, Director of Africa Sales, Sony Middle East and Africa, Rishi Raj, said the ULT WEAR has dual noise sensor technology and the Integrated Processor V1 features which take noise cancelling to the next level.

Raj said: “The headphones are comfortable with soft earpads and more space around the ears, yet still provide powerful, high-quality sound. ULT WEAR has a foldable design and comes complete with a carry case and is available in black, white and forest grey.

“ULT Wear is designed for power they are powered by Sony’s Integrated Processor V1, the same processor found in Sony’s award-winning 1000X series headphones, and a driver unit designed for ULT POWER SOUND series, to produce unwavering energy, huge resonating bass, and crystal-clear detail,” he said.

Also on display at the launch were the rest of the Sony ULT Power Sound series, an elegant collection of cutting-edge appliances. Exhibited next to each other, each Power sound series product certainly catches the eye, but together they also leave a lasting impression.

Their sleek, high-quality finishes, combined with cutting-edge technology, and different colours create a visually integrated entertainment system that meets the demands of today’s youthful lifestyle.

Adding a fun twist to the evening, attendees participated in a ULT Dance Challenge where business partners had the chance to demonstrate their moves, and attendees also tested their memory through a quiz for a chance to win exciting prizes. Special guests and influencers in attendance included Neo, Taymeasan, Sheggz, Do2dtun, Miss Techy, Meshkiey, and Toni The Media Girl to name a few, further amplifying the event and generating buzz surrounding the launch.