By Moses Nosike

Nigeria’s viewing audience is in for a thrilling and entertaining experience as ‘The Price is Right Nigeria’ a new game show debuts on paid television across the continent to strengthen family bonds and foster communal entertainment.

TPIR is known for its family-friendly atmosphere and the ability to unite people. This resonates with Nigerian culture, which often emphasises strong family bonds and communal entertainment.

According to the production outfit, Genesis Studios TPIR is a world-class game show that engages and entertains the entire family.

Nigeria’s entertainment industry is constantly evolving and TPIR’s arrival could further diversify the programming options available to viewers.

The show no doubt offers viewers the chance to win life-changing prizes, taking into consideration that Nigerians aspire for better living standards, the show could provide a source of entertainment and hope.

Another important aspect of the TPIR is that it boasts of a loyal fanbase across generations. The Nigerian adaptation allows brands to target a specific demographic with high purchase power and a love for interactive entertainment. 

The 52 episodes a season game show would be aired once weekly with repeat episodes on broadcast stations such as AM Family and Showcase on DSTv, GoTv, TVC, STV and WAPTv

Mercy Ebunuta Abua, head of corporate communications and sales for TPIR Nigeria said its production is more than just a game show; it’s a cultural phenomenon waiting to happen. 

Abua said the TPIR taps into the Nigerian spirit of competition, celebrates everyday skills, and provides a platform for brands to connect with a vibrant and engaged audience. 

According to her, this exciting combination is sure to make TPIR Nigeria a resounding success.

“Products featured on the show become part of the game, seamlessly integrated into the pricing challenges, adding that this creates an organic and engaging product placement opportunity for brands. That is why the time is right for The Price Is Right in Nigeria,” Abua said.

David Olatubosun Olaegbe, executive producer of the show said TPIR Nigeria is quite different from every other show as it is loaded with opportunities for contestants who come on the show as well as brands that identify with the show.

Olaegbe said that, unlike other shows where the audience is voting or cheering others on to success, the game show provides an opportunity for the audience to play for themselves and win grand prizes just by knowing the prices of everyday products.

On her part, Anthonia Adeniyi, project manager/series producer said that running a good television production like The Price is Right requires a high level of attention to detail, strong leadership skills, and a team of skilled professionals.

Adeniyi said Genesis Studios was established to be regarded as the best content production company in the Nigerian Media and Entertainment industry.

“Having produced award-winning Television shows like So Wrong So Wright, and Tales of Eve, Genesis studios has acquired a 5-year license from Franchise owners Fremantle to produce and broadcast the show in Nigeria”.

Adeniyi further noted that it is crucial to have a clear vision for the show and work hard to ensure that vision is brought to life, adding that as a producer, striving to build a team of professionals who are not only experienced but also passionate about their craft is the goal.

She urged Nigerians to come onboard and join the fun at the ‘The Price is Right Nigeria’ show as it is where excitement meets incredible prizes every day.