Motoring

June 11, 2024

Tiggo 8 Pro launch marks rebirth of Chery in Nigeria

Tiggo 8 Pro launch marks rebirth of Chery in Nigeria

By Theodore Opara
The managing director of Carloha Nigeria, representative of Chery Motors in Nigeria, Mr Sola Adigun, has revealed reasons behind the introduction of Chery brand of vehicles by his company in Nigeria.

According to him, the desire to give Nigerians an outstanding vehicle brand that is a market leader in China necessitated the introduction of the brand that is present in 80 countries of the world.

The renowned auto marketer, while speaking at the launch of the latest Chery flagship SUV Chery Tiggo 8 pro, at the just concluded Lagos Motor Show organised by BKG Exhibitions at the Federal Palace Hotel, Victoria Island Lagos said that they are selling automobile solutions.

“We are not just selling cars, but we are selling automobile solution: we decided to go for Chery for a few reasons: Chery is the number one domestic vehicle in China and it is present in about 80 countries of the world”, he said.

“Last year, over one million Chery was exported out of China, with about 13 million users worldwide. That is why Carloha settled for Chery. And this launch marks the rebirth of Chery in Nigeria.”

He noted that Chery Tiggo 8 Pro launch marked a significant step forward in Chery’s expansion strategy within Africa, with a promise to bring unparalleled driving experiences to Nigerian consumers.

The event’s success is a testament to the brand’s growing influence and the strong relationships Chery is building within the region.

The unveiling of the Chery Tiggo 8 pro at the Federal Palace Hotel, Victoria Island, along with display of other sleek cars from the automaker, added colour to this year’s auto fair that attracted international participants. No auto maker had ever drew such a crowd at the launch of any model in the history of Lagos auto fair.

Indeed, the automotive industry witnessed a significant milestone with the grand launch of the Chery Tiggo 8 Pro.

The unveiling was graced by high-calibre personalities from various sectors of the economy, along with esteemed traditional rulers, marking a momentous occasion for the brand.

The Federal Palace Hotel provided a fitting backdrop for the Chery Tiggo 8 Pro launch, showcasing the vehicle’s sophisticated design and advanced features.

Guests at the event were treated to an exclusive first look at the SUV, which boasts a blend of luxury, performance, and cutting-edge technology.

The unveiling was graced by  top executives, industry leaders, government officials and notable figures from the business community.

Among the dignitaries are Dr. Okey Nwuke, member Board of Directors, at Access Bank; Dr. Edward Benson, Mr. Ruso Ascanio, MD Grimaldi; Dr. Adeyemi Fawole, Managing Director, Avis Nigeria Limited; Mr. Wale Fasere, MD/CEO, Fastride; Mr. Mike Ochonma, Chairman of Nigerian Automotive Journalists Association (NAJA), motoring editors across major newspapers, magazines and blogs, executive members of MTN Employee Multi-purpose Cooperative Society (MEMCOS); executive members of Exxonmobil Cooperative Society (EMCOOP), partners, other stakeholders, friends and families.

Their presence underscored the importance of the Chery Tiggo 8 Pro’s entry into the Nigerian market and the potential impact on the automotive landscape.

Also, the presence of the traditional ruler, Esa Omu, Adekunle Oyinloye, added a touch of cultural significance, prestige and recognition of Chery’s commitment to integrating with the local culture and community.

The launch event featured a series of engaging activities, including a detailed presentation on the Chery Tiggo 8 Pro’s innovative features, a live demonstration of its capabilities, and opportunities for attendees to experience the vehicle firsthand.

The launch was rounded off with a networking reception, allowing guests to discuss the implications of this new introduction and explore potential collaborations.

“We are thrilled to introduce the Chery Tiggo 8 Pro to the Nigerian market,” said Mr. Sola Adigun, the Managing Director of Carloha Nigeria.

A PowerPoint presentation of Tiggo 8 Pro was executed by Mr. Yinka Oladipo, the National Sales Manager of Chery in Nigeria. Grace Olugbade, the longest Chery user, who has driven Chery vehicle for over 10 years in Nigeria, spoke on the resilience of the brand; a thrilling session with James, a Nigerian born-Chinese Comedian, also known as ‘Qian Duoduo’n and a energetic dance session by Star kids, all prepped up the launch event.

Many were captivated by the Carloha’s offer to customers of paying N5m within June 2024 to enjoy five per cent discount on any purchased Chery vehicles.

“Also, all Chery vehicles come with six years free service and 6 years warranty or 200,000 kilometres, whichever comes first.

“Carloha also offers adequate after-sales service on all Chery vehicles in its dealership,” the firm said.