June 13, 2024

Mastercard blends tech thrills with football frills @Champions League final

Mastercard expands cross-border remittance choices for SMEs

By Prince Osuagwu, Hi-Tech Editor

Sometimes, the techie side of technology appears scary and creates phobia. However, new ways are being employed to get technology into the minds of everybody without unnecessarily creating tension.

Many dynamic organisations have perfected the art either by relaxing rules in their organisations or providing recreations that get people see tech environments as welcoming. Others have also tried to fuse one form of entertainment or the other into their activities using some of the popular activities that are endearing to people as bait.

Perhaps, that was the masterstroke global payment card giants, Mastercard, pulled successfully recently when it used the opportunity of the UEFA Champions League campaign to create an enduring bond with its customers in Nigeria.

First, it announced a mouth-watering customer promotion which saw lucky Mastercard users shop at Prince Ebeano, a prominent retail chain store in Nigeria.

At the end of the campaign, a winner selected in a raffle draw, enjoyed a three-day, two-night, all-expense-paid trip featuring a luxurious shopping spree, a first-rate culinary experience on a yacht, and other recreational activities.

The experience concluded with the viewing event on June 1, where they were surprised by football legend, Joseph Yobo and a live music performance from Mavin Records star, Crayon.

Thereafter, an exclusive viewing event of the final match came, blending the thrill of football with priceless experiences for cardholders.

Mastercard also hosted a number of guests, including partners, cardholders, football legends, and other notable personalities, at the Landmark Event Centre in Lagos, in a memorable celebration of the sport, strengthening the bond between it and football fans in the country. The campaign saw Mastercard engage cardholders across Nigeria, bringing the excitement of the UEFA Champions League closer to fans, being a sponsor of the league for 30 years.

Country Manager, Mastercard West Africa, Folasade Femi-Lawal, said: “At Mastercard, we are passionate about connecting people with the experiences they love most, and football holds a special place in the hearts of millions of Nigerians. Through exclusive events and experiences, we aim to bring football fans closer to the excitement of the UEFA Champions League, reinforcing our commitment to delivering priceless experiences to our customers. As the tournament concludes, we are proud to have played a part in enriching lives and strengthening connections along the way.”  

She added that Mastercard’s longstanding partnership with UEFA highlights its commitment to creating opportunities for fans to experience the thrill of live football in increasingly innovative and rewarding ways, while remaining dedicated to leveraging global platform to foster connections, bring people together, and deliver priceless experiences that go beyond the ordinary.