May 5, 2024

Burna Boy emerges Africa’s No 1 earning artiste in US from tours, concerts

Burna Boy emerges Africa’s No 1 earning artiste in US from tours, concerts

By Ayo Onikoyi

Burna Boy has become the first African artiste to stage the highest-grossing arena concert in America.

Touring Data, an international platform that provides a PDF and spreadsheet with ticket count information for tours in the US and Canada made this news public on X recently.

Citing different data on its X account, Touring Data said Burna Boy beat his 2022 record after he generated $1.593 million, or just over N2 billion, at his TD Garden in Boston on 2 March.

‘‘Burna Boy earns the highest-grossing arena concert by an African artist in US history with $1.593 million at TD Garden in Boston on March 2, 2024, surpassing his numbers at Madison Square Garden in 2022,” Touring Data stated.

Similarly, they noted that the singer’s I TOLD THEM tour sold out by large margins in Scotiabank Arena, Montreal and Toronto in Canada, Boston in the US, and Cologne in Germany.

But that’s not all. Still talking numbers, Touring Data said that over 124,706 tickets valued at $93.50 on average were sold at Burna Boy’s ‘I Told Them’ tour. Revenue-wise, $11,659,531, or about N16 billion, was realised via the ticket sales.

Shortly after dropping the highly anticipated video for “City Boys”, Burna Boy announced his I Told Them… Tour.

Produced by Live Nation, the 16-city tour kicked off on 3 November at BMO Stadium in Los Angeles.

It marked Burna Boy’s first-ever performance in a Los Angeles stadium. He toured other American cities, including Houston, Chicago, Toronto, and more, before wrapping up in Atlanta at State Farm Arena on March 9th.

Nine months earlier, the African Giant had a sold-out show at Citi Field, New York, making him the first Nigerian artiste to headline a stadium in America.

BMO Stadium’s website said the singer commanded a crowd of more than 40,000 fans, including celebrities like Busta Rhymes, SZA, NBA star Mo Bamba, NFL Star Larry Ogunjobi, and British rapper Dave, who joined him on stage for a performance of his (Burna Boy’s) hit song “Location.”

They said this history-making performance followed his landmark London Stadium performance, where Burna Boy made history as the first African to headline a stadium in the U.K.

With his Madison Square Garden performance, the singer again made history as the first Nigerian musician to sell out The World’s Most Famous Arena.

The global giant once again made history with his recently released album I TOLD THEM… after it debuted at #1 on the official U.K. Albums chart, making him the first international African artiste to earn the title.

Burna Boy stays winning despite the friction between two of the big three Nigerian music acts. He was recently listed among the TIME 100 Most Influential People of 2024.

Vanguard News