By Benjamin Njoku

A Turkish based fashion firm, Richie’s Luxury Home, has signed famous Afro-beat artiste, Ojomah Uche, popularly known as Oso Richie, as brand ambassador, to boost their business operations in Nigeria and across Africa.

Oso Richie, also known as Slim Daddy, would be serving as the face of the Turkey-based fashion home in Nigeria.

The firm said that while it’s team works around-the-clock to bring best styles to their customers globally, there is need to get a Nigerian that command attention in the entertainment industry as it’s brand ambassador.

In a statement released yesterday by the firm’s media team and made available to newsmen, it stated that the aim behind the artiste’s choice was to revolutionized the fashion industry and dominate the market with best luxury wears.

Aside from that, the firm disclosed that it aim to sustain tradition of making affordable fashion accessible to customers around the world.

“We are a pop culture phenomenon, reaching staggering social media followings of over 15 million, of which includes celebrity fans and collaborators has just signed Ojomah Godswill Uche popularly known as Oso Richie as the Official Ambassador in Nigeria.

“Our name has been featured in songs and our styles have been worn by your favorite celebs. From 2Face, Oso Richie to Tiwa Savage, there isn’t a famous booty our jeans haven’t been on. Tyga, The Game, YG, City Girls, Saweetie, Offset—you’ll hear Richie’s Luxury mentioned in the hottest chart-topping hits, worldwide

“We listen to our customers and are always finding innovative ways to improve and deliver the most coveted Turkish styles at a moment’s notice”.