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February 1, 2024

How TikTok empowers Nigerian businesses, content creators- KhloesGram

How TikTok empowers Nigerian businesses, content creators- KhloesGram

By Juliet Umeh

TikTok, the short-form video platform, has taken the world by storm, and Nigeria is no exception. But beyond the catchy tunes and viral dances, TikTok has emerged as a powerful tool for Nigerian businesses and creators, unlocking new avenues for financial success and community building.

Joy Esiet, popularly known online as Khloegram, is a shining example of this. With over two million followers on TikTok captivated by her videos and relatable content, she’s become a social media powerhouse.

Speaking on how the platform has changed her life, KhloesGram shares: “Before TikTok, reaching a large audience felt impossible.

But this platform gave me a voice, and more importantly, it gave everyday Nigerians a platform to showcase their talents and businesses. TikTok’s algorithm amplifies creativity, giving Nigerian businesses a level playing field often absent in traditional marketing.

“It’s not just about the big brands,” Khloe emphasizes.

“Small businesses are thriving on TikTok too. They don’t need a big store or a large budget. All they need is creativity and passion, and TikTok does the rest.

Beyond financial gains, TikTok fosters a vibrant community of creators and supporters.

Collaborations abound, with talented Nigerian artists partnering with dancers for challenges, and comedians teaming up with fellow creators for skits.

“Remember, it’s a community, not a competition.

“We support each other’s endeavors, celebrate each other’s wins, and lift each other up. This collaborative spirit is what makes the Nigerian creator scene so special, and it’s a big reason why we’re all seeing success,” Khloe shares.