By Prince Okafor
The Deputy Senate President, Ovie Omo-Agege, yesterday disclosed that the National Assembly, NASS, is committed to making laws that encourage private enterprises and further grow the nation’s creative sector.
He lamented that despite being a leader in raw content production in Africa, Nigeria is not doing enough to monetize them either through production, distribution, or royalty collection.
Speaking at the Nigerian Electronic Media Content Exhibition and Award, NEMCEA, 2022, Senator Omo-Agege stated that, “This is the biggest event for electronic media content and the film industry, which is expected to hold yearly to bring stakeholders globally in the media industry space, to buy, sell, collaborate, aggregate, and exchange ideas around content. I commend the Electronic Media Content Owners Association of Nigeria, EMCOAN, for this initiative.
“Nigeria is no doubt a clear leader in raw content production in Africa. Nollywood, Hip Hop, Afrobeat, and our Comedians testify to this. But we are not doing enough to monetize them either through production, distribution, or royalty collection. It is also obvious that we need to be more aware that video, not television, is now more consumed by the younger people who make up a large percentage of the entertainment market.
“A recent survey done in over 42 countries revealed that expected video consumption on devices over the next 3 years will grow 45 percent on Mobile, 45 percent on internet-enabled TV, 40% on Tablet, and 36 percent on Laptop computers. Traditional TV grew by 0%! This led the researchers to conclude that video is not only increasingly consumed from the internet, but it is also clearly going mobile.
“Let me assure you that this National Assembly is committed to making laws that encourage private enterprises, including, of course, helping to grow the creative industry and turning it into a creative economy.”
On her part, the President of EMCOAN, Mrs. Jibe Ologeh noted that, “NEMCEA Is a very important and strategic media content event which brings together global stakeholders in the Media industry within and outside Nigeria to buy, sell, collaborate, aggregate, exchange ideas on content and also bring to fore issues and perspectives bordering on the media industry in Nigeria in particular and across Africa as a whole.
“It is noteworthy that despite being the biggest content generation hub of Africa, Nigeria has no content market to cater for its ever-growing electronic media content and film industry, this is the vacuum NEMCEA is here to fill. Being an annual event it will serve as a marketplace for the trading of media content, film, and development of co-production partnerships locally and internationally.”