The founder and Chief Executive Officer of Riza Natural Oils and Remedies, Adetola Okubanjo, has explained why the brand’s range of products is the best kind for Africans and those from the Caribbean.
Riza Natural Oils and Remedies, described as a total well-being company solving men and women’s hair, skin and total well-being issues through aromatherapy was launched in Lagos in 2019.
Underscoring the efficacy of the brand’s product, the CEO who is an aromatherapist and essential oil expert noted: “Riza utilises an abundance of beauty botanicals, antioxidants, fatty acids and essential oils to restore the natural vitality and radiance of skin and hair.”
According to her, the founding of Riza Natural Oils and Remedies was inspired by personal experience.
“My journey as an entrepreneur began after a long battle with numerous hair issues such as hair loss, split ends, dry and flaky scalp and I couldn’t find that perfect product to repair my hair. I began investing and through researching constantly and blending lots of herbs and oils, I finally found that the use of natural remedies was the way to go for Afro-Carribeans’ hair type,” she recounted.
Continuing she said: “After a few years of trial and error as well as working with an expert, I nailed the blend that worked for black hair to prevent it from breakage, keep it moisturised and manageable.”
Okubanjo―who prior to founding Riza had worked at one of the Big Four for 15 years as a HR consultant and Business Continuity/Compliance Manager in Nigeria and the UK―further affirmed that “all of our products are manufactured in the UK.”
Ingredients used, she also clarified, are ethically sourced from around the world, including Nigeria and Ghana where their supply of shea butter and coconut oil come from ,and are therefore free from parabens, petroleum, mineral oil and artificial colours.
The Riza CEO who affirmed that the company primarily targets Afro-Caribbean consumers touted the affordability of the product range which is sold mostly via online channels.
“Our luxury products are affordable for those that wish to take care of their total well-being using 100% natural ingredients,” she quipped.
Despite the presence of lots of aromatherapy oils in the market, Okubanjo insisted that the Riza brand is one-of-a-kind.
“We are dedicated to producing high-quality products using natural ingredients to support physical, emotional health and total well being,” she submitted, “and in conducting our business we embrace a set of core values, which are our competitive advantages in the areas of integrity and excellent customer service.”
She further added: “We distinguish ourselves from the competitors by delivering prompt and assured service to our customers in the most professional, efficient and reliable manner. We give our customers the assurance that we will be there when they need us.”
Riza products, according to her, are in three categories of hair care, skincare and wellness.
She catalogued: “Our haircare products include Hydrating Hair Mist, Avocado and Coconut Hair Butter and Aventus Beard Oil which regenerate and improve overall scalp health, soothe irritation and stimulate hair growth. In the skincare category, we have Super Moisturising Body Oils (for men and women), which is a lightweight body oil that contains sunscreen and can restore the lustre of dry, damaged and ageing skin. In the wellness category, we have candles, massage oils and essential oils.”
Declaring that the Riza products offer 100% natural transformation that helps to attain a healthy lifestyle, she avowed that the brand “is proud to help people regain and attain their self-confidence by maintaining their natural beauty.”
Adetola, who professed that she loves travelling and helping people, hinted that her motivation for leaving her high-paying corporate job was “to start solving people’s hair or skincare issues, whilst travelling the world.”