As Dangote, GTB, DSTV others emerge top African brands
Amid economies devastated by the Covid-19 pandemic, Brands in Africa have surged from 4per cent to 17 per cent from 2020 to 2022.
Speaking during the 12th annual Brand Africa 100, Africa Best Brands 2022 held in Lagos, Nigeria, Chairman, Brand Africa, Mr. Thebe Ikalafeng while urging brand builders in Africa to build brands that travels beyond the shores of Africa, he said: “After a 5-year decline, African brands have surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the 2022 Brand Africa 100 Africa’s Best Brands survey and ranking of the best brand in Africa”.
Ikalafeng who commended top Nigerian brands added: “Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4% surge by African brands to 17% share of the Top 100 brands in Africa.
“Overall, South Africa’s MTN, has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.
“Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa. South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28%, and Kenya with flag carrier, Kenya Airways, at 8% and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4%.
In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GT Bank for the third consecutive year, dominate the rankings with 68% of the share to 32% for non-African brands.
DStv, also consolidated its position as the top African media brand for the second year running, while Channels TV led as the top Nigerian media brand, in a category that is fast going digital and mobile.