By Prince Osuagwu
Google has reassured African content creators and the entire music industry of support to scale their talents to match global standards. The giant search engine said the supports will be coming from YouTube, its video content arm.
Giving the reassurance at the YouTube Africa Month concert, Google said the support will come through virtual and in-person training and workshops to help African content creators grow their channels and improve their skills.
These include a Creator 360 virtual workshop, which will allow content creators to collaborate and share skills, and in-person Creator Day workshops, which will be led by industry experts and help aspiring creators learn the skills they need to continue thriving on YouTube.
YouTube will also offer workshops under its Future Insiders Program to empower budding producers and songwriters with hands-on training taught by seasoned producers such as Sarz and Musa Keys.
The YouTube Africa Day Concert, in partnership with Idris Elba, will return for the third year in a row as part of the Africa Month line-up. The concert will include an in-person event in Nigeria that will be live-streamed on YouTube, featuring some of the continent’s hottest artists. The concert will once again commemorate Africa Day by using music as a platform to showcase African culture.
Managing Director, Emerging Markets, YouTube EMEA, Alex Okosi said: “We’re incredibly proud at YouTube to provide a platform that shares Africa’s creativity with the rest of the world. From music, fashion, and beauty to the latest trending movements, YouTube plays an important role in the emergence and expression of Africa’s unique cultural stories to local and global audiences. By commemorating Africa Month through these impactful initiatives, we continue to spotlight, and elevate the work of creators and artists who are at the forefront of the continent’s creative explosion”.
YouTube’s longstanding commitment to the creator industry in Africa is evident in initiatives such as the #YouTubeBlackVoices Funds and the YouTube Shorts Fund, a $100 million fund designed to reward creators who make creative and unique Shorts for their contributions. Earlier this year, 26 creators from Kenya, Nigeria and South Africa were among 135 creators from around the world who participated in the 2022 edition of #YouTubeBlack voices creator class. The creators receive seed funding alongside dedicated support to help them develop their channels and thrive on the YouTube platform.
Recently, the YouTube NextUp program, which focuses on providing access to learning through one-on-one coaching, workshops and resources, was launched to amplify the growth of many successful creators across the region.