In a country where discussions about death and inheritance are often met with discomfort, Nigerian tech executive Babatunde Adegbite is leading a digital revolution in estate planning through his innovative platform, Carrot.ng.

As Chief Ecosystem Officer of Nigeria’s first online will-creation service, Adegbite is breaking long-held taboos and making it easier for Nigerians to secure their legacies with just a few clicks.

Adegbite’s vision is simple yet powerful: to make estate planning accessible, affordable, and hassle-free for every Nigerian, regardless of social status. “Our mission is to ensure that everyone has clarity, protection, and peace of mind when it comes to their assets and loved ones,” he told our correspondent. “A will shouldn’t be seen as something only for the wealthy or the elderly—it’s a necessity for anyone who cares about their family’s future.”

Since its launch, Carrot.ng has gained international acclaim, winning the prestigious World Summit Awards (WSA) in 2018 in the Business and Commerce category. This recognition not only validated the platform’s impact but also positioned Nigeria as a hub for socially driven tech innovation.

The platform allows users to create legally binding wills, organize their assets, appoint guardians and executors, and even access insurance packages—all without the traditional hassle of visiting a lawyer’s office. Partnering with major insurance firms like Leadway Assurance and Royal Exchange, Carrot.ng has expanded its offerings to provide a comprehensive solution for financial preparedness.

But Adegbite’s approach goes beyond just technology. Understanding the deep-seated cultural resistance to discussing wills, he has taken his message directly to the people, conducting educational sessions in corporate offices, community gatherings, and even religious institutions. “This isn’t just about building an app—it’s about building trust,” he explained. “People need to know that we genuinely care about protecting their families from unnecessary disputes.”

His efforts have yielded significant results, with hundreds of families now using Carrot.ng to secure their estates and avoid potential conflicts. Adegbite often highlights real-life cases where lack of planning led to prolonged legal battles, using these stories to shift perceptions. “When people see the chaos that can happen without a will, they realize this isn’t about death—it’s about safeguarding their loved ones,” he said.

Looking ahead, the brand is exploring advanced features like biometric verification and blockchain-based document security to further enhance its services. For Adegbite, the ultimate goal remains clear: “We’re not just creating technology—we’re solving a critical problem and giving Nigerians the dignity of a well-planned legacy.”

As more Nigerians embrace digital estate planning, Babatunde Adegbite and Carrot.ng are proving that innovation can transform even the most sensitive aspects of life—one digital will at a time.