November 18, 2021

Guinness broadens sports focus, announces Socialiga sponsorship

NSE: Guinness, PZ lowest performing stocks in October


By Juliet Ebirim

To further reiterate its commitment to promoting the spirit of unity through sports and entertainment, Nigeria’s foremost brewers and a significant player in the manufacturing sector, Guinness Nigeria Plc, has announced its sponsorship of the Socialiga Football League.

The semi-professional league which holds quarterly is slated to commence on the 20th of November at Upbeat Recreation Center.

The SociaLiga 5ves is a 5-aside football tournament that has been developed for upwardly mobile individuals and corporate establishments to participate in healthy competition in a relaxed and fun environment. This event is a simultaneous fusion of sports, entertainment, and social activities that have been strategically organized to foster networking opportunities for young Nigerians and provide a platform for them to fully express.

Commenting on the development, Uche Nwalie says Guinness’ partnership with Socialiga is in line with its commitment to continually cheerlead local talent and illuminate the world with their unique creativity and self-expression.

We are confident that the partnership will further deepen consumer loyalty through the melding of Social and Sporting activities, in casual gathering occasions where Guinness will not only be consumed but experienced.