Regular disinfecting and general domestic hygiene practices are some of the most important factors in preventing most communicable infections and cross contaminations, which is the key message the Hypo brand has been passionately advocating for,to the advantage of all Nigerians.
To further promote this drive and ensure the message circulates to everyone, Hypo through its products- Hypo Bleach and Hypo Toilet Cleaner came in as a sponsor on season 6 Big Brother Naija show, which undisputedly remainsthebiggest reality show in Africa.
During the show, Big Brother introduced a rule, declared Mondays as cleaning and disinfecting Day. This was formally announced to keep the house thoroughly disinfected and equally to further inculcate the habit of hygiene practices in the minds of the teeming viewers across Africa and beyond.
Couple of weeks into the show, Hypo introduced a weekly online contest called #HypoHygienemeter, encouraging fans to identify which housemates they considered the most hygiene conscious amongst the rest, housemates who have distinguished themselves in ensuring that every part of the house was kept clean and disinfected.
Through #HypoHygienemeter contest, fans shared screenshots of their favourite Housemates during cleaning/disinfecting process, alongwith comments on their favourites’ efforts towards sustaining a hygienicenvironment in the house. Eventually, fans of White Money, Maria, Yousef & Liquorose won prize money for their preferred housemates.
Couple of days back, the entire Big Brother Naija“Shine ya Eye” housemates were all hosted at Hypo Office in Surulere, where the winners were present to receive their cheques.
According to Brand Manager, Hypo Bleach – Mr. Akintayo Akinseloyin who disclosed that through the Big Brother Naija show, the brand was able to inspire a regular disinfecting practice and domestic Hygiene amongst Nigerians.And as a brand, we are advocating that regular disinfection should beconsidered as one of the most important aspects of healthy living.