A wise man once said if you want something done right, do it yourself. This seems to be the philosophy on which Nseobong Akpan, the Founder and Chief Executive Officer of Beunique runs her fashion brand.
For anyone who has ever explore the search section of the Instagram, the brand, Beunique would have been flashed in their faces often enough and the pictures that come alive are those of Nseobong Akpan, a delectable, captivating and elegant woman that can give any beauty queen or a model a run for their money.
Nseobong Akpan is an unusual brand influencer who services only one client – her brand, Beunique clothing line. And her influence has raised the brand from the ground floor to the pinnacle of the fashion industry, deploying all the elements of brand management.
According to Google, a brand influencer is someone who discovers, understands, innovates and implements a brand. Segmenting and engaging the brand’s audience – employees; stakeholders; partners; suppliers and customers. This is one definition of a brand influencer, but influencers are so much more and Nseobong Akpan has brought all these to bear on the success of her brand.
She is an individual who leverages her social media prowess to authentically engage and connect audiences and brands. She has been able to build her Instagram presence from one thousand followers to over 100 thousand in less than 3 years.
How did the lady from a small city in Akwa Ibom achieve without any celebrity status? One, she selected her niche perfectly. She knew all she wanted to do was fashion and she went after it unalloyed attention and commitment.
Two, she optimised her social media profiles by finding an enduring identity to her brand and she perfected by consistently building an image that is not diluted with any form of distraction.
Three, Since fashion is her forte, it was easy to select her audience and even easier to understand.
“Right from time, I’ve always loved buying clothes and lots of my friends kept complimenting my personal style and wanted me to style them too and gradually I discovered fashion was something I really loved and when I wanted to start a business, fashion came naturally,” she had said.
Four, after selecting her audience, she began to create and post relevant content to sustain and engage the audience. What she does in this regard is adorning her fashion products, creating artistic imagination that keep people glued to her page. She’s a beautiful woman and she used this tool to a great effect.
“Lots of people call themselves influencers based on numbers but to me, it’s the dedication and loyalty of these followers that makes the real difference. Some people have lots of followers with 0% love yet others have less followers with 100% love,” she enthused to affirm her position as a brand influencer that knows her onions.
“The social media was the springboard that actually launched my brand into relevance. Instagram especially, as more people are moved by what they see online. My brand started as an online store for its first year and till date 70% of our sales are done online,” she concluded.