Calls on govts to provide enabling environment
By Chioma Obinna
The World Health Organisation, WHO, on Tuesday launched a year-long global campaign for World No Tobacco Day 2021 tagged: “Commit to Quit” even as it called on all governments to ensure their citizens have access to brief advice, toll-free quitlines, mobile and digital cessation services, nicotine replacement therapies and other tools that are proven to help people quit.
Statistics from WHO showed that worldwide around 780 million people say they want to quit tobacco but only 30 percent of them have access to the tools that can help them do so.
The new WHO Quit Challenge on WhatsApp and publication, “More than 100 reasons to quit tobacco” was also released Tuesday to begin the campaign that would together with partners, provide people with the tools and resources they need to make a successful quit attempt.
The COVID-19 pandemic has led to millions of tobacco users saying they want to quit. The campaign will support at least 100 million people as they try to give up tobacco through communities of quitters.
The theme: “Commit to Quit” according to WHO will help create healthier environments that are conducive to quitting tobacco by advocating for strong tobacco cessation policies; increasing access to cessation services; raising awareness of tobacco industry tactics, and empowering tobacco users to make successful quit attempts through “quit & win” initiatives.
WHO, together with partners, will create and build-up digital communities where people can find the social support they need to quit. The focus will be on high burden countries where the majority of the world’s tobacco users live.
The world health body also welcomes new contributions from partners, including private sector companies that have offered support, including Allen Carr’s Easyway, Amazon Web Services, Cipla, Facebook and WhatsApp, Google, Johnson & Johnson, Praekelt, and Soul Machines.
Quitting tobacco is challenging, especially with the added social and economic stresses that have come as a result of the pandemic.
According to WHO Director-General, Dr Tedros Adhanom Ghebreyesus: “Smoking kills 8 million people a year, but if users need more motivation to kick the habit, the pandemic provides the right incentive.”
He noted that WHO released a scientific brief earlier this year showing that smokers are at higher risk of developing severe disease and death from COVID-19.
Tobacco is also a major risk factor for non-communicable diseases like cardiovascular disease, cancer, respiratory disease, and diabetes. Moreover, people living with these conditions are more vulnerable to severe COVID-19.
“Both global and regional cessation tools will be rolled out as part of the campaign. WHO’s 24/7 digital health worker to help people quit tobacco is available in English and will soon be released to support people in Arabic, Chinese, French, Russian, and Spanish. “
The Director of Health Promotion, Dr Ruediger Krech said: “Millions of people worldwide want to quit tobacco – we must seize this opportunity and invest in services to help them be successful, while we urge everyone to divest from the tobacco industry and their interests.”
To create environments conducive to quitting tobacco, WHO has worked with partners and countries around the globe to implement tobacco control measures that effectively reduce the demand for tobacco.
WHO further called on all governments to ensure their citizens have access to brief advice, toll-free quitlines, mobile and digital cessation services, nicotine replacement therapies, and other tools that are proven to help people quit. Strong cessation services improve health, save lives, and save money.