Human Resources Professional Tolu Odigie has reiterated that the COVID-19 pandemic and ensuing lockdown has propelled many to self-evaluate their purpose in life, values in the workplace, and contributions to society, urging business owners to adopt technology and equipped their staff to work from home (WFH)
Odigie noted that It has, therefore, become crucial for organizations and employees to re-strategize and adapt to the current realities to stay afloat, because, ‘’ COVID-19 is drowning the global economy and only the adaptable swimmers will survive.’’
According to Odigie, while many await a “Post-COVID-19” era before adjusting to the “new normal” or in some cases, the old normal, smart business owners are adapting quickly by-going digital and equipping their staff to work from home (WFH).
‘’WFH is a work style a lot of organizations were indifferent to due to concerns about its impact on productivity; however, the Covid-19 outbreak has left businesses without a choice but to quash the stigma. Currently, About 37% of firms in the US have implemented mandatory, company-wide work-from-home arrangements, forcing digital transformation (Bravery and Tomar, 2020).
With the high usage of digital applications such as Microsoft Teams, Zoom, and the likes, if these platforms were not profitable before, they are surely breaking even now. Seminars, conferences, meetings, and even training sessions are currently held online.
‘’According to The World Economic Forum 2020, “prior to COVID-19, companies were envisaging the future as a survival struggle. The early adopters of digitally enabled working are in better shape than others to face the challenges imposed by the coronavirus”. For example, before the outbreak, organizations like Amazon invested significantly in HR technology for new hires; this enabled Amazon to recruit and onboard 1,700 new employees recently in one day.
‘’Before the outbreak, organizations’ plans for a downturn signaled that they were turning future-of-work strategies into survival tactics. Some of the best enterprises around us today, grew stronger out of the crisis era. Companies like Amazon, Netflix, and Dominos continue to grow stronger and more resilient.’’ The HR Expert said
Odigie continued: “A survivalist knows the importance of two key traits; preparedness and resilience. Preparedness has three elements; the first is the extent of a company’s digital working practices going into the pandemic. Organizations are now on the digital train, and Nigeria is not an exception.
Though, a Talent Trends study in Nigeria shows that progress on digital experience has stalled in recent years, about 2 in 5 companies have gone partially or fully digital. It is vital because digitization transforms how organizations build a diverse workforce, improves team working, analyses performance, and fosters flexible working.
‘’The second element is Flexible working. According to (Bravery and Tomar, 2020).44% of companies make flexible working dependent on the job rather than a person’s circumstances. Remote working involves trust in employees’ reliability, capability, and motivation as well as the use of digital infrastructure. Trust is required between the organization and the employee to achieve a flexible working.
‘’The third element is agility in response to external shocks or stimulus. Having a fluid team and employees with broad skill sets is the most important to companies. Employees who reskill themselves and those with an adaptable mindset can help during a crisis period to wear multiple hats and keep operations going.
‘’Resilience is dependent on the industry involved, as some sectors such as the health sector, manufacturing, automotive, and mining are experiencing significant impact from the shutdown. These are sectors that are highly people-dependent and hard to digitize. The least affected include sectors such as professional services, education, telecommunication, and technology. In the long run, and depending on how long the pandemic continues, some of these sectors will also feel the effects of limited funding to carry out operations.
‘’While many businesses today are struggling with the “new normal”, some organizations and employees are merely just playing catch up, because consistent upscaling of skills and work processes were prioritized long before now. Employees have undervalued essential skills such as data analytics, digital skills, digital marketing skills, etc. it is evident now that these skills are essential. COVID-19 is a catalyst for change and innovation; it is shift employees are thirsty for. Are you thirsty enough?
‘’Questions for thought- What value are you adding to your organization at this time? It is easy to hide behind your team or your workstation in the workplace…but what is your added value now? Remember, it is possible for your organization to “forget” and in some cases deem you non-essential if your impact is not felt.
What’s your value proposition? What skills are you sharpening or upskilling? As an organization, how are you ensuring your employees are fully equipped to WFH? How far have you gone in digitizing your operations to succeed in this new normal? Is your business still relevant in the new normal?’’