This is according to Ayodele Donye Samson, the CEO of E4luxury Jewellers, who explained that the name of his high-riding jewellery and watches company was derived from simple concepts.
According to him: “E4Luxury Jewellers is a coinage derived from simple concepts. The E stands for Entertainment, while 4 is my favourite number and “Luxury Jewellers” which is self-explanatory, described what we do and stand for.”

The E4luxury brand, in recent times, has become the favourite of celebrities some of whom are known clients of the company.
The reason according to the E4 Luxury boss is simple. “Celebrities associate with our brand because of the quality of products we offer and the class we stand for. They cannot afford to go for less as they consider cheap luxury stuff as demeaning to their status at home and abroad,” he explained.

The E4Luxury founder further avowed: “We have many top celebrity friends and clients, but for some business reasons, I wouldn’t want to start mentioning their names. Some of them are private persons, who prefer to keep some aspects of their life out of the public limelight. ”

Ayodele Donye Samson, who in a few years built E4Luxury into a strong business brand emphasised the fact that he did not “gatecrash” the jewellery business.
“I made up my kind to go into this business during my National Service years,” the mass communication graduate of Lead City university explained, stressing that “I did my extensive research and analysis and also weighed the result critically before deciding to give it a shot, and of course, I ensured I attended professional training for the business.”
Providing further insight on how he made an inroad in the jewellery business, the E4 Luxury business boss disclosed: “I had a modest beginning as an affiliate marketer of jewellery products in 2014 in Ibadan. I had worked hard to grow the business. My effort was rewarded as E4Luxury has now captured a sizable market share.”

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