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Meet minds driving business growth, building human capital across Africa

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Bode Olatoye and Peter Ajegbomogun

Entrepreneur, Digital strategist, and Product Manager Peter Ajegbomogun had a sit down with Vanguard Newspaper last week. In his charming laid back style, the co-founder Webcoupers Consulting and Haptics Limited spoke extensively on the positive effects of digital marketing on small and medium scale businesses.

According to Peter, Webcoupers is a digital agency built to drive innovation and growth for forward-thinking brands across Africa. Over the course of seven years, the initiative co-founded at the age of 21 with his partner Bode Olatoye has made a significant dent in the marketing and technology industry in Africa.

Two years ago, the dynamic duo founded Haptics Limited – a digital skills training and technology solutions company focused on up skilling career professionals and Job Seekers. Haptics in the last two years has prepared Nigerian youths for the workforce and ensured business growth by training over 300,000 individuals, SME’s and Corporates.

“We bring businesses to the digital forefront in their competitive clime, by enhancing existing business models, and driving bottom-line growth.” He stated.

Speaking on how Webcoupers and Haptics Limited have grown to become key players in the country’s digital marketing industry, Peter noted that for a company established in 2012 by young Computer Science graduates from the University of Ibadan, Webcoupers is a trailblazer breaking countless digital barriers and creating several employment opportunities along the way.

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“Webcoupers was our first company, as the business and staff strength expanded, we noticed a gap in the market. There were not enough graduates with the necessary in-demand skills to compete in the digital economy. To solve this need, we decided to start another company in 2017 called Haptics Limited. Haptics is focused on building and growing talent through training programs for in-demand skills such as Digital marketing, software development, data analysis and product management.

THE BEGINNING

The journey began while the team were undergraduates.  They were both third and fourth-year students at the University of Ibadan,  who got involved in the Google Online Marketing Challenge powered by Google Nigeria. The initiative was a model that helped small businesses grow online through the Google advertising platform. Their involvement with that program led to the exploration of valuable opportunities in the digital marketing industry.

At the time, traditional advertising was the only model adopted by many businesses. This method proved to be an expensive venture for many businesses particularly, SMEs.  Digital marketing, however, offered an accessible and more effective platform. They offered a unique, effective and affordable model for businesses through the use of data analysis, online media advertising platforms and social media.

HAPTICS – A Vision to Train 5million Africans in 10years

Haptics is an initiative established solely to provide access to technology and digital skills and thereby accelerating the growth of Africa. Having studied computer science at the university, the founders had the first-hand experience of the extent of technological deficiencies in the African market and how it impinges on the continent’s economic growth.

The team decided on an out of the box approach set to match up the scientific results anticipated by empowering fresh graduates with digital knowledge that improves their employability, thereby tackling unemployment.

” Africa has a population of 1.2 billion people and a youth population of about 230million which is expected to double by 2030. This growing and talented youth population is the fastest rising youth population in the world and should not be plagued with digital lag in a world fast becoming a global village. Our mission through the HAPTICS scheme is to mitigate this risk and equip individuals with enough digital skills that improve employability after school or empower them for self-employment.” He stated.

Through Haptics and Webcoupers, the partners are on a mission to provide value across the business ecosystem as a whole, and not just digital marketing by providing other business services such as branding, website and e-commerce development and strategy.

The open-door culture at Webcoupers facilitates a youth-friendly environment, and the team is made up of young, vibrant and creative people, thriving in a conducive and harmonious space.

OUR MANTRA

The brand mantra ‘THINK BIG’ is teased out of the acronym, Bold, Innovation, and Growth. For every new idea, the team explores bold and innovative ways to achieve growth for Brands.

The brand has attracted prominent multinational companies over the last seven years, including Google Nigeria, Sterling Bank, Globacom, Lagos Business School, Mouka Limited, GoldenMorn, Maggi, Instant cash, Qatar Airways, Surebet, Betnaija and many other SME’s

CHALLENGES

The biggest challenges the brand experience are similar to what several businesses in Nigeria encounter – inadequate power supply, access to markets etc. According to the NCC reports, only 80 million of the 200 million Nigerian population have access to the internet, this means brands are still unable to promote mass-market products exclusively on Digital platforms. The downturn of the forex trade experienced in the year 2017 also affected the brand.

FUTURE OUTLOOK

Over the last two years, Haptics has trained over 300,000 youths and helped businesses grow. To scale this number across Africa and achieve their vision of empowering 5million Africans in the next 10 years, Haptics is currently working on a platform that will help youths Learn, Grow and Earn or monetize their skills.

Vanguard

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