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How emotional intelligence can enhance personal brand – Abiola Salami

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By Chris Onuoha

Abiola “Champ” Salami is a globally acclaimed Performance Coach and author of motivational books that include ‘Get MAD!, Who Says It’s A Man’s World and the much anticipated ‘The MAGIC Of Emotional Intelligence’.

Acknowledgements and gratitude (2)

The alumnus of Harvard University and Lagos Business School in this article from his new book speaks about building personal brand with emotional intelligence. Excerpts:

Experts say a personal brand is built around you — your personality, your lifestyle, and your interests. In my opinion, Personal Branding is an inside-out approach to maintaining a track record of demonstrated excellence. In building a sustainable Personal Brand therefore, we need to master the skills in Emotional Intelligence.

According to Daniel Goleman, Emotional Intelligence is the ability to understand oneself (i.e. Self-Awareness) and manage oneself (i.e. Self-Management) as we also understand other people (i.e. Social Awareness) and manage others (i.e. Relationship Management).

Everyone wants a strong personal brand; the one where you walk into a client’s office, a boardroom or a social gathering and people think all the right things about you. But, ignoring self-awareness while only emphasizing dress sense, swag and other outward reflection of your personal brand is the fastest way to kill your Personal Brand. Why? The packaging will be awesome but the content will be awful. Self -Awareness is about knowing yourself as you really are – it is discovering your authenticity.

There are 3 simple things you can do to help you with this journey of Self Awareness. Firstly, keep a journal about your emotions. The biggest challenge to developing self-awareness is objectivity. It’s hard to develop perspective on your emotions and tendencies when everyday feels like a new mountain to climb. With a journal, you can record what events triggered strong emotions in you and how you responded to them. Write about occurrences at work and home – don’t leave anything behind.

Psychologists tell us that in just 21days, you will begin to see patterns in your emotions and you will develop a better understanding of your tendencies. You will get a better idea of which emotions get you down, which pick you up and which are the most important for you to tolerate.

Secondly, know who and what pushes your button. We all have buttons. (I fondly call it Mumu button in Nigerian colloquial parlance). You know that conduct or person that irritates you until you want to scream. To use this strategy, you can’t think about things generally. You need to pinpoint the specific people and situations that trigger positive or negative emotions in you.

It could be certain people (e.g. a recalcitrant co-worker or client); particular situations (e.g. impromptu reports or meetings) or conditions in the environment (e.g. a noisy office). Having a clear understanding of who or what pushes your buttons makes the people and situations a bit less difficult because they come as less of a surprise.

Finally, seek feedback. Self-Awareness is the process of getting to know yourself from inside-out and the outside-in.

Your experiences, your beliefs and of course your moods will get in your way of having a rich source of lessons that could come from friends, co-workers, mentors, supervisors and family. When you ask for their feedback, please get specific examples and situations, and as you gather answers, look for similarities in the information.

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Having the courage to peer at what others see, can get you to a level of self-awareness that few people attain. It is important to note that there is no finish line where you will receive a Medal or Certificate of Self Awareness but it is a continuous journey of getting to know yourself inside-out. It should be an ongoing commitment to peeling back the layers of the onion and becoming more and more comfortable with what is in the middle – the true essence of you and a Self-Appraisal on the elements of Emotional Intelligence (i.e. cheerfulness, courage, humility, honour, love, integrity, confidence, joy, hope, fairness, modesty and the Golden Rule). Paying attention to this will help you build an authentic Personal Brand.


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