By Ayo Onikoyi
The big boss at Monkey Media House Records, popularly known as MMH Records and TRONIQ Incorporation, Godfrey Eguakun has given an insight on the future of Afrobeat genre of music, stating emphatically that the genre cannot suffer the same fate as reggae or Makossa which had a long spell of reign then died out.
“Reggae music was from the 60s, got really big in the 70s and 80s, which was before me or when I was a toddler. What I do know about it is the fact that it was a sound widely perceived as the voice of the oppressed, addressing social and economic injustice. At the time, there’s some sort of musicianship needed as a reggae artist/musician.
They can actually hold keys and sing, maybe play instruments… today, all that has been replaced with technology. Makossa on the other hand was a great feel good music but was arguably one dimensional. Afrobeat, Afropop, Afrofusion, Afro-soul or whatever we want to call it is relatively new and we don’t quite know it in its entirety, so I think it is too early to ask if afrobeats will die or not, but one thing we have learnt about afrobeats so far is its ability to adapt to other genres of music and create something novel, create genres that in fact don’t exist as far as our prior knowledge of music goes.
We have seen this play out in several cross continental collaborations of some of the biggest afrobeat artists. So, the question I think should be if afrobeat will evolve into unknown and novel genre, and how soon this transition, or this evolution will take. But in the sense of “dying”, that is not happening anytime soon,” he said when asked about the future of Afrobeat in a chat with Potpourri.
Eguakun who has two notable artistes, Akaycentric and Kreatunez signed to his MMH and Oxlade to the TRONIQ label also took a look at the music industry, identifying the legal framework of the country as the major impediment to its growth.
Geofrey Eduakun is an Edo State indigene, born in Osogbo and currently lives in the United States. He’s a Mechanical Engineer by day working on jet engine designs and manufacturing and a businessman by night, managing and running multiple businesses.
His Monkey Media House Records is an indie Record Label founded in 2017. Outside making and selling records, he does Talent Development, Talent Management, Artiste Promotions/Media Management and digital music distribution. His TRONIQ Inc on the other hand was founded in mid 2019, it’s a digital indie recording company, shaped around traditional models.