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Omolara Adagunodo anchors World Tourism Day

By Ebunoluwa Sessou

Managing Director, Jumia Travel, Omolara Adagunodo has said that the maiden edition of the Jumia World Travel Day which held yesterday Friday, September 27 in Lagos.

The event according to her, was to address the growing relevance of tourism and its potential to create thousands of jobs, adding that, it was another forum for stakeholders to discuss issues affecting the hospitality sector and proffer pragmatic solutions.

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“The Nigerian hospitality sector has myriads of challenges, one of which is reflected in this year’s theme. For Jumia, World Tourism Day was not just a day to celebrate but also a day to discuss some of the shortcomings of the sector while making valid recommendations on how to tackle or resolve them,” she said.

With the theme, “Tourism and Jobs: A Better Future for All”, the event according to her  highlighted the relevance the tourism sector plays in creating more and better jobs for millions of people everywhere, not only presently, but also for the future, with numerous possibilities for opportunities and challenges.

“The event, featured an interactive and panel session, will coincide with the international celebration of World Tourism Day, a day set aside by the United Nations World Tourism Organisation (UNWTO) to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value.

“The theme could not have come at a better time when 1 out of 20 jobs is from the travel and tourism sector coupled with the increasing contributions of the Nigerian hospitality to the labour market. The Nigeria Hospitality report published by Jumia travel reports that the number of direct jobs created by the sector peaked at 1.2 million compared to 651,000 in 2016 (1.6%), that’s 1.8% of total employment in the country.

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“In line with this, the panel session  discussed “Repositioning Nigeria’s Tourism Industry to Create More Job Opportunities” and other panelists were : Adun Okupe PhD, Senior Advisor, Red Clay; Gbenga Onitilo, Sales & Marketing; Air Namibia; Michael Balogun, CEO & Founder of Xtrm Tours 2 Nigeria Ltd; Abiola K. Ogunbiyi, MD SJ Tours & Allied Services, Aguilar Monica, General Manager, The Moorhouse Ikoyi and Femi Lawson, CEO Skyview Communication. The session will be moderated by Sam Adeleke, an expert in destination marketing and co-founder at TravelCenter Africa.

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