P-HARCOURT—Nigeria’s leading cement manufacturer, Dangote Cement Plc, has said the rate consumers were winning valuable prizes in its ongoing national consumer promotion, tagged ‘bag of goodies’, was not a gimmick but a means of giving back to the loyal consumers of its cement products.


Chairman, Dangote Cement Plc, Aliko Dangote, stated this in Port Harcourt, Rivers State, at a ceremony to reward winners in the promo where a 35-year-old engineer and businessman, Tochukwu Anthony, from Enugu State, won the star prize of a brand new GACs car, while Amadi Richard and Julius Ilabeshi won flat screen LED TV sets apiece.

A 70-year-old moin-moin seller, Alhaja Nimota Adetoro won a saloon car in Ikirun and got her car presented to her in Osogbo, Osun State capital.

Dangote, who was represented by a Senior Advocate of Nigeria and a non-executive member of the company’s Board of directors, Mrs. Dorathy Ufot in Port Harcourt and Benin, stated that the presentations were a proof that the promo is not a scam, pointing out that the company values its customers.

“We are giving out 43 cars nation-wide and other prizes. We are here today to say thank you for your contribution to the growth of our company, Dangote Cement PLC. We value our customers, that is why we have brought this promo to Port Harcourt. We value everybody in our value chain system (distributors, wholesalers and retailers) and this is our own way of giving back to our consumers.

“On behalf of Alhalji Aliko Dangote, the board of Dangote Cement, the management staff and the entire of the company, we are here to say a big thank you to you to all. The national promo is for real. It is not a scam, it is not a gimmick and not a 419 thing.

“It is for real and we have made promises which we have been keeping across the country. We have several prizes and gifts to give out, starting from the star prize of the car, we have tricycles, TV sets, Refrigerator and other smaller gifts.”

However, in Osogbo, the Dangote Cement Group Managing Director, Engr. Joseph Makoju who presented the Car and Television sets to the winners said “Dangote Cement is reliable, we are trustworthy. If you use our product you can go home and sleep. We really appreciate you because without our customers, consumers, retailers, distributors there will be no Dangote Cement.”

He said: “This is the car key to our star winner. We are for real. This is proof that we give life changing prizes. If you continue to buy Dangote Cement, the next car may very well be yours. This evidence is made public to everybody. Continue to buy Dangote Cement and keep scratching and you may be as lucky as Mr. Anthony.”

In her remarks, Marketing Director, Funmi Sanni stated that aside the quality product the company offers, it realizes the need to give competitive pricing to maintain the loyalty of growing customers so that they are lured into buying any other brand of cement.

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Sanni further said: “Those in the value chain are the reason the company is bagging a minimum of 800, 000 bags daily. You are very important to us and the reason for this promo tagged bag of goodies targeted at our consumers so that we can say thank you in a special way. In every bag there is a scratch card and this scratch card has won somebody a car today and other winners as well.”

In a chat with newsmen, Regional Director (South South), Dangote Cement, George Okoro, said “we believe in appreciating our customers for their dedication and their loyalty across all members of the channel. We have a scheme running for distributors. We have another scheme running for retailers.”


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