Breaking News

Samuel Ajiboyede: My story of discouragement, success

Henry Ojelu

Mr. Samuel Ajiboyede may not be your regular household name or celebrity but his name resonates in the tech start-up world. Unlike many achievers in his profession, he would rather his innovations and inventions take the limelight while he remain at the backstage in the idea factory. In less than a decade,  the Havard Business School graduate has powered several innovations that has revolutionized the Nigerian tech start-up world. First was ‘Matutu’ which is gradually reinventing the popular tricycle ‘Keke’ transportation business. Then came ‘Workclick’ a hairhub startup servicing clients in San Francisco, Lagos and Nairobi.  His car tracking app is arguably one of the most sought after tool for car safety in Nigeria and the Sub-Saharan African region.

Ajiboyede by all standards is a highly successful man but his rise to stardom was not an easy journey. Although motivated by parents who identified and nurtured  the creative talent in him, Ajiboyede has had to face many hurdles and obstacles to get to the lofty height  where he is today. An early childhood experience which almost marred his dream of becoming an inventor, will surely inspire anyone in an environment with so much  discouraging and uninspiring forces. For many aspiring for success, Ajiboyede shares his experiences, the secret of his achievements and dead traps every enterpreneur must avoid.

Growing Up

My dad was a businessman and so he introduced the entrepreneurial skill to me and my siblings. My dad was also involved in a lot of community projects which formed a basis for my great interest in technology today. As a young boy while growing up in company of other boys,  we would organise technology competitions amongst ourselves and take our creations to school. In my secondary days, I built my first computer game and instead of being applauded for my effort I was labelled a wizard. This is because such feat was not common then. Consequently, I stopped trying to experiment until I left secondary school.

[READ ALSO] Why indigenous oil companies are not in deepwater operations–CEO, Oilserv

After I left secondary school, I grew from being that young boy who was fascinated with technology, and then I started experimenting and trying to create my own products. I started my first business when I was in the university and I continued in that path as a tech entrepreneur. One of my ideas and start-ups in my university days has metamorphosed into my business today. I would say being exposed to technology early as a child has help shape my personality as a tech entrepreneur.

The springboard

I started off in 2007 with a mission to provide fleet technology and consultancy services to fleet operators and leasing companies. My major job was to create customized solutions for clients to effectively and efficiently run their fleet. FleetPartners Limited is a peer to peer leasing and fleet management company established to provide unequalled professional services to all fleet operating industries in Nigeria. Today FleetPartners has grown to have subsidiaries which are designed to make life easier for our customers. Matatu, one of our companies is an Auto Rickshaw ride-hailing platform that allows people book a ride with a tricycle. Health is our health tech start-up which provides telehealth services and health insurance plans at affordable monthly subscriptions. Healthpoint is an all-inclusive health management solution designed to promote universal health coverage in Nigeria, Africa and the world at large. My motivating factor has been my long interest in technology and my desire to make life better for people by using technology.

Industry challenges

The challenges peculiar to the tech sector are shortage of early stage investors in tech start-ups in Nigeria. Most tech start-ups struggle to get funding at the early stage which is in most case not available, leaving them to struggle on their own until a foreign investor comes into the picture. Today we have more of foreign investors coming into this space, we need to have more indigenous investors investing in Nigerian start-ups. Secondly, most tech start-ups lack the required skills needed as a tech entrepreneur.


Yes, we have an enabling environment for young mind to succeed with new tech innovations. Every day we see young tech entrepreneurs spring up in Nigeria. In other for this to continue, the government needs to create an enabling environment that aids tech start-ups, create policies for friendly start-ups and encourage financial institutions to invest in start-ups. There should be a system that encourages start-ups to share resources and ideas as this will help the younger generation of tech start-ups grow.

Biggest lessons learnt

My biggest lesson so far has been to raise funds on time and raise enough to take over the market.  Invest heavily in advertising and marketing of your product. This is to ensure that you maintain market lead so that you do not get pushed aside by other brands. I have also learnt that it is better to start manually especially when you do not have the funds to invest heavily in technology.

 Adoption of foreign ideas

I think most times there is a lot of innovation ongoing and what we see is that they are a combination of new combinations. This is practised all over the world so it is not peculiar to Nigeria alone. What is important is that we come we come up with a product that is globally acceptable.

Moments of discouragement

As an entrepreneur you tend to get discouraged when you do not meet up with your expected target, however, we you continue to push yourself because we believe in the cause. The values that we create for our customers and the smile that we put on their face is what keeps us going.

Pitfalls to avoid

One of the major pitfalls I experienced as an entrepreneur was not raising funds as early as possible. As a start-up it is important to raise all the necessary funds needed for growing the business, advertising and marketing. My advice to business owners and start-ups facing similar challenges would be to raise funds on time, raise enough funds to cover their marketing spend and continue pushing their product out there until they have a large control of the market. Do not focus all your attention on building technology, you can start manually. Also get partners that will add value to your start up.

Guiding principles

My guiding principle has always been to do what you love. My love and interest in technology has brought me thus far in business, because I am doing what I love and enjoy doing. Next is to engage in projects that will generate better profit, this is because you can spend the same amount of time and energy on different projects but will not make same profit on both as one will out rank the other.



All rights reserved. This material and any other digital content on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from VANGUARD NEWS.


Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.