By Rita Chioma

Known and regarded as one of the big players in Nigerian music promotion circle and real estate business, Odusanya Obafemi, AKA Laborita is out to make a huge difference.

Without doubt, Laborita is one of the most sought after music promoters in the Nigerian music industry.

Having worked with the likes of TROD, SMALL DOCTOR, ZLATAN, SERIKI, OYEMIKE, P RAY, ZAMORA, PICAZO, AREEZY, DEVOLEE, TM9ja, DEMIVEE, the CEO of MPU Entertainment says handling music promotion business in Nigeria not easy.

“I started out as music promoter in 2008. So far,  I have successfully worked with major celebrities in the industry. I must confess it hasn’t been an easy road but it is worth it after a long run. To be successful in this line of entertainment sector, one must be ready to use humility and tolerance to get artists to be on your side and dance to your tune. Consistency is also another key to become a successful music promoter in Nigeria,” he told Vanguard News.

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The 35-year-old multiple business owner doesn’t hesitate to inform any ear that cares to listen of his future plans to invest more in music and real estate business.

He is also said to have strong business interests in Kenya and Zanzibar and always shuttling between these places.

Laborita, an Ogun State indigene attended Abeokuta Grammar School. He had his tertiary education at Ilaro Polytechnic.


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