By Nkiruka Nnorom
Opera Limited has announced the launch of Opera Ads – a powerful, content-based native advertising platform for its more than 30 million users in Nigeria.
The new advertising platform serves the needs of digital local marketers and gives advertisers a unique opportunity to reach and engage with more than 320 million Opera users worldwide with an innovative content- based ad experience within Opera’s global inventory across its portfolio of products.
“With Opera Ads, we open the Opera ecosystem to advertisers allowing them to do more precisely targeted campaigns and improve the control of their media buy,” says Per Wetterdal, VP Global Business Development, Opera.
“We secure your ads will be served with a premium placement in connection to an engaging content experience. Based on user intent and contextual relevance, Opera Ads offers an intelligent advertising solution to Nigerian digital agencies, publishers and brands to connect and engage with the Opera audiences at a global scale with geo-targeting capabilities
“The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models,” Wetterdal added.
He stated Opera Ads is available in both traditional and programmatic buying models, adding: “In this way, Opera Ads provides a trusted and relevant environment for users, advertisers and simplifies the campaign performance evaluation.
Opera Ads is the platform-of-choice for advertisers seeking the opportunity to reach a scaled and engaged audience, in a highly transparent fashion across the fastest growing mobile digital markets.”
Today, Opera holds 47 percent of the browser market share in Nigeria with more than 30 million monthly active users across its mobile products.