By Chris Onuoha
Nestlé Nigeria has launched a new powder seasoning range designed especially for Nigerian cuisine, ‘Maggi Signature’ that comes in three flavour variants; Jollof, Miya and Pottages, produced to intensify and enhance the Nigerian cooking experience.
Unveiling the new products which was introduced simultaneously in 17 locations in Nigeria that include Kano, Jos, Enugu, Onitsha and Port-Harcourt, the management in a release made available to Vanguard stated that the launch included retailer engagements organized to raise awareness about healthy lifestyles, cooking and diets.
It also noted that Maggi Signature is a unique blend of natural ingredients such as bay leaves, onions, tomatoes, chilli pepper and thyme commonly used in household kitchens across Nigeria. ‘Signature’ flavours are designed especially for Nigerian cuisine. They come in three variants – Jollof, Miya and Pottages. The powders serve as finishers, which encourage mixity, intensify and enhance the Nigerian cooking experience.
Mauricio Alarcon, MD/CEO of Nestle Nigeria while speaking from one of the location said, “The addition of the ‘Maggi Signature’ range to the company’s product portfolio is in line with ‘MAGGI ‘Simply Good’ commitments. This includes a commitment to use familiar and common ingredients, which is another step towards fulfilling our ambitions to help individuals and families live healthier, happier lives.
‘At Nestle, we continue to support families to make healthier food choices every day by consistently delivering high quality nutritious products and providing nutrition education. Our aim is to encourage and support families to choose healthier lifestyles. This is in line with our purpose which is enhancing quality of life and contributing to a healthier future,’ he added.
Presenting Maggi Signature range at the retailers launch event in Onitsha, Nwando Ajene, Nestle Nigeria Category Manager, Culinary shared that, ‘MAGGI Signature jollof, Miya and Pottage have been designed to help take everyday Nigerian dishes to the next level. The range has been tailored to suit the local tastes and cooking habits of the different regions countrywide.
Signature ‘Jollof’ seasoning helps the authentic party Jollof, Signature ‘Miya’ accentuates the ‘zoin’ taste of your favourite northern soups while Signature ‘Pottage’ seasoning brings to life that ‘correct pottage taste,’ Ajene added.
MAGGI continues to promote healthy lifestyles through product fortification and provision of practical nutrition education that reaches millions of women across the country every year.