Ayurveda, naturopathy and yoga trace back their roots back to ancient Indian culture. Here, in the 21st century, a certain awareness among the global population on the natural benefits of plant-based products, eco-friendly ways of living and alternative medicine has gained huge popularity.
Terms like vegan, quinoa, and keto are familiar terms unless you have been living under a rock. We have lately observed a transition from rice to quinoa, skimmed milk to almond milk and so on. The underlying principle driving this move is an awakening among people towards the growing concerns of their health and the need to connect with nature as a healer.
Because of more exposure and a sudden spurt of going eco-friendly, the consumer market will definitely experience these trends in 2019 and the coming years.
V for Vegan
Until a few years ago, based on eating habits, people were broadly categorized only into two categories – Vegetarian and Non-Vegetarian. Come 2019, and we talk of a third and more popular category – Vegan. For all those still wondering what exactly does vegan mean, The English dictionary defines vegan as “a person who does not eat or use any animal products”.
Wondering how one would meet the daily requirements of the body? Not to worry, plants have a solution for all your needs. Vegan products have experienced an annual growth rate of 46 percent in the U.S. market. Fifty percent of consumers attribute this transition to growing health concerns.
According to Google Analytics data, an online search for non-dairy creamers went up by 500 percent in 2018. Sale of plant-based food has gone up by 8.1% in the U.S. alone. By 2020, the global meat-substitute industry is likely to scale revenues up to $5.2 billion.
Consumers are looking for plant-based alternatives for everything from their morning milk to their evening snack. Moreover, fitness enthusiasts are seeking alternate protein powder options in peas and insect-based proteins rather than whey powders.
Obsession over Organic
Although a considerable population is moving to non-animal produce, there is still a large part of the population not willing to part with their meat indulgences. However, before anyone categorizes these set of people as ignorant, let me tell you, they are also moving to organic options. Any food produced, plant or animal, without the use of synthetic chemicals, fall under the organic food category. Meat eaters have turned to grass-fed cattle produce and high-quality meat instead of meat artificially injected with enzymes.
At present, the global organic food industry approximately amounts to over $97 billion with the United States as its largest consumer. By 2021, the U.S. sustainability market is likely to reach $150 billion
Cut to Keto
The trending #10yearchallenge on social media is not merely limited to body transformations but has also found its way through the means of dietary reforms. Those of you who have struggled to lose weight might at some point in time resorted to the General Motors Diet or the Military diet.
However, those seem to be conversations of the past, with the latest Keto epidemic engulfing the population. Keto usually involves giving up carbohydrates, sugar, and grains, replacing them with meat, vegetable and animal fats such as butter and ghee.
A different school of thought coexists among keto lovers. Those people who believe in the eco-friendly approach, abstain from meat. Instead, they opt for plant-based high-fat and high-protein alternatives.
Natural Dental Care
Today’s consumers are beginning to pay a lot more time taking care of their teeth, and many are either seeking out natural options such as products by Primal Life Organics.
As proof, SPINS reports that the sale of natural dental care items increased by an amazing 26.7 percent in 2014. This next generation of products taste great, freshens your breath, and fights plaque and harmful bacteria with all natural ingredients instead of toxic chemicals. These products depend on xylitol, neem, sea salt, peppermint and even cocoa instead of all the potentially harmful ingredients found in ordinary dental products.
Complementary and Alternative Medicine (CAM)
The U.S. has experienced a rise in people resorting to alternative methods of medicine rather than the use of conventional drugs. Sixty-two percent of adults have been known to adopt holistic health as a means to treat their medical ailments.
CAM involves incorporating therapies such as meditation, yoga, essential oil massages and natural products such as herbs, medicinal plants, and probiotic enzymes. These methods reduce the possibility of any side-effects or adverse impact of chemical drugs to the body.
Workouts and conventional gyms are undergoing transformations to remaking your home as a fitness ground and using virtual reality through live-streaming fitness videos featuring experts as a way to improve physical health.