By Nkiru Nnorom
Power Oil, from the stable of Dufil Prima Foods Plc, has raised health advocacy another notch higher by taking its fitness promotion project “Pay with Calories’ round the group factories nationwide particularly to sensitize the factory staff about ways to nurture the heart to a perfect condition while maintaining a healthy calories body system.
The Pay with Calories project engages consumers in a series of fitness exercise on treadmill and cyclers, after which participants can buy various items based on the number of calories being able to burn on the spot within a specific allotted time.
Power Oil Pay with Calories project is currently on a 3 weeks nationwide tour with plans to engage over 4000 staff in nine ultra-modern factories across the nation namely, De United Foods Industries, Ota, Ogun; Seasoning Factory, Ota, Ogun; Dufil Prima Foods Plc, Choba, Port Harcourt; Pure Flour Mills, Port Harcourt; Northern Noodles, Kaduna; Insignia Prints, Ibeju, Lekki; Raffles Oil Enterprises, Ibeju, Lekki; Ikorodu Noodle Factory and Standard Flour Mills, Apapa, Lagos.
Speaking on the activity, Miss. Amisha Chawla, Brand Manager, Power Oil, said: “ Taking the campaign to these factories is most strategic, as we reckon that most of the staff might not have sufficient time to build their physical strength outside work hours, that’s is why we decided to bring the activity closer to them within their comfort zone. The most interesting part was the free time excused to participate in the health friendly yet rewarding activity.”
According to the Public Relations Manager, Tolaram Group, Mrs. Omotayo Azeez-Abiodun, during the activity at Insignia Prints, Ibeju, Lekki, the experiential campaign currently touring the factories, was borne out of the necessity to encourage every Nigerian irrespective of the social economic class to further become mindful of their heart health by making efforts to maintain good body fitness.
Mr. Adio Gbemiga, staff of the Indomie Seasoning Plant, who was clearly elated to have won for himself a pair of sneakers after working out to burn 70 calories within six minutes on the treadmill, said health promotion activities like this inspire him and encourage others to take exercise as a daily routine.
Mr. Ugo Chiemela of Insignia Prints, Ibeju, Lekki, who got another pair of sneakers in exchange for burning 76 calories said “because of my busy schedule, it becomes difficult to create time for fitness routine. However, I applaud the Power Oil brand for extending to us such a remarkable activity.