By Ayo Onikoyi
“33” Export has been touring the nation with its new experiential platform tagged – Connect, and consumers are clearly loving it! With simultaneous events in Benin, Enugu, and Aba, at the weekend, the beer brand once again pulled off a stellar night which left all in attendance elated and longing for more.
There were so many great moments from the last edition of the larger than life Connect experiences that it’s hard to compress into a list.
Whether it was the Jenga game, Beer Pong or Connect 4, consumers were treated to a thrilling night of exciting games. “33” Export is revered for fostering bonds as well as using fun games to connect with its consumers, and last weekend’s Connect experiences were no exception. From the suspense stricken squints by onlookers who watched as participants carefully stacked the Jenga pieces, to the cheers and show of support for the duo attempting to Connect D Lyrics, it was truly an exceptional night of fun.
The only thing Nigerians like more than a good time is some freebies. “33” Export did not falter on its part, rewarding consumers with some amazing gifts including standing fans, generators, television sets and more. Consumers were not only having the time of their lives, they were also being treated to some handy rewards. These prizes got the consumers smiling, and added to the vibe of the night.
The night is not complete without great music and we certainly had some great tunes to go with the ambiance of the night. The DJ’s delivered hit after hit and got attendees off their feet for most of the night. It got even more exciting when they started pitting A-lists artists against each other in a sound-off.
The DJ’s played tracks of great artistes while the guests had to decide who the better artist was. The activity got everyone buzzing and jamming to their favorite songs and artistes. With so many great Nigerian songs on repeat, the crowd had to dance all night long, all of these while connecting and bonding over their shared love for music.