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AXA Mansard TVC harps on insurance benefits while insured is still alive

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By Rosemary Onuoha

AXA Mansard Insurance Plc has launched a Television Commercial (TVC) which emphasizes that a person can benefit from insurance while still alive and not when the person is dead.

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During the launch of the TVC at the weekend in Lagos, Chief Executive Officer of AXA Mansard, Mr. Kunle Ahmed said the company’s life insurance products offer cash-back, healthcare checks and loyalty bonus.

According to Ahmed, life insurance products should not just be about benefits after the death of an insured but benefits to an insured while alive.

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Ahmed stated that the TVC was designed in their quest to improve the well-being of Nigerians, improve the uptake of life insurance policies and deepen insurance penetration.

He said, “The TVC promotes the importance and benefits of life insurance, focusing on living benefits. We believe that the TVC will bring about a paradigm shift in people’s understanding of life insurance being the first of its kind in the insurance industry. The TVC is also a testament to our desire to seek solutions that will increase insurance uptake in the country. We did a lot of research and we believe that life insurance penetration is still very low in Nigeria.

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‘’Many people would buy the general policies like motor, home insurance, etc and would rather not buy life insurance. We think that this may have to do with the way the life products are presented to the public. This is why we came up with the TVC we have today and we believe through this effort, the perception that people have about life products will change for the better.”

Meanwhile commenting on the TVC, Director-General of Nigeria Insurers Association (NIA), Mrs. Yetunde Ilori stated that there is low awareness for insurance, especially life policies.

Ilori said, “People only relate life policies to death but I think that with the AXA Mansard TVC, people will feel more excited to purchase insurance.”

Also speaking, Head of Corporate Communications, National Insurance Commission, NAICOM, Mr. Razaaq Salami said that the Commission is proud of the company’s TVC because it is about customers getting benefits while still alive.

He said, “NAICOM is impressed with the commercial because we believe this is the direction that we should be moving in the industry. We have always had adverts or creatives that talk about disasters and deaths. This has scared the people away from taking insurance. We are proud of this advert that gives benefits while the insured is alive.”

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