By Cynthia Alo
In this interview, Managing Director of African Alliance Insurance Plc, Mrs Funmi Omo spoke on how Nigeria insurance companies could boost public acceptance and patronage.
Nigeria Insurance industry is below the standard of its African counterparts, how can you rate the industry so far?
Regulations have helped us in terms of compliance level and I can say that we have gone far with our contemporaries. But in terms of outlook, we are not doing so badly, it is just that there is always room for improvement.
How can we avert lack of trust as an impediment to public acceptance?
One of the ways by which this issue can be addressed is by increasing visibility; you must have channels of reaching out to them that is convenient for them. Moving close to them because when you are close to your customers, it is easier for them to accept you and know more about you, and it is easier for them to have confidence in you.
What informed the decision to rebrand your company?
We felt that there is a need to refresh the identity of the company in order to reposition the company in line with our new corporate strategy. This is because part of the strategy of any company is to increase visibility. The visibility here means getting close to your clients and in line with increasing this visibility is the need to have a touch up to the logo or a refresh to the logo and that is what we have done by unveiling it today. This is not just about the logo, it is about repositioning the company but one of the physical science of an internal process that has been taken place is the logo unveiling.
How well will this rebranding reposition the company in the coming years?
We see African Alliance insurance being a leading life insurance company in Nigeria. We are going into an aggressive campaign across the media. In addition to that, there is also going to be a digital marketing strategy to reach out to more Nigerians.