A leading player in the confectionery and biscuits category in Nigeria, OK Foods Limited has signed Folarin ‘Falz’ Falana, popularly known as FalzTheBahdGuy as brand ambassador.
Announcing the signing during the launch of a new menthol-flavored candy under the brand name “Topmint”, MD of OK Foods Limited, Mr. Murali Krishnan said: ”The team is very positive that the chosen brand ambassador (Falz) will help drive brand awareness and association with core consumers”, adding that Topmint Candy is a winning product that has been tested amongst consumers and rated higher on parameters such as taste, size and mint strength when compared to other mint brands available in the Nigerian market.
The official signing event took place at the Radisson Blu Hotel, Ikeja Lagos.
Commenting on his appointment, Falz said: “I love the idea of being sharp, witty, smart and creative. That’s what I always strive to be with everything I do. I am excited about this and I am positive that the collaboration between Topmint Candy and my brand will produce amazing results.”