Breaking News
Translate

Sunola unveils new products, flags off consumer campaign

By Princewill Ekwujuru

SUNOLA Foods Limited, manufacturers of Sunola Oil, has unveiled new extensions of the Sunola brand in the market.

The new extensions include Mom’s Curry Powder, Sunola Rice, and Sunola Sugar. The Mom’s Curry Powder which was the flagship product comes in a 100gram sachet of 200 piece in a carton. While the Sunola Rice comes in a pack of 1kg and 2kg as introductory stock keeping units, the Sunola brand of granulated sugar comes in a 500gram pack.

IWD: Why Rite Foods wants to celebrate women in special ways — MD Rite Foods

Addressing journalists amidst trade partners and celebrities,  Executive Director of the company, Dr. Satish Nair said  the new extension of the Sunola brand were products of extensive research process that took cognizance of the different Nigerian recipes, cultural culinary methods and consumer taste across the diverse ethnic groups and regions of the country.

“Mom’s Curry Powder is a product of extensive research formulated to deliver that distinctive taste in foods that everyone looks forward to in the meals prepared by their mothers. It consists of garlic, ginger, turmeric and its production process include drying technology. The parboiled rice which comes in very portable sizes of 1kg and 2kg would meet the purchasing power of everyone and best fit for storage in kitchen cabinets,” Nair explained.

The National Sales Manager, Adarsh Bhaskaran said marketing activities to drive the new products across the channels to reach the consumer has been set on motion. He said: “There would be a road show pan Nigeria to raise awareness and a 12-month cooking contest across all regions in which a mom would be selected per region and at the end of the regional contest, there would be a grand contest of the regional winners to determine the winner of the Nigerian Mom title.”

Rice fortification can end hidden hunger in Nigeria — REPORT

Ace Nollywood actress, notable in Yoruba movies, Mide Funmi Martins, Brand ambassador of Mom’s Curry Powder attested that the aroma of Mom’s Curry Powder is distinctively unique and has become the choice of her family. Martins said: “The secret of any successful marriage is cooking good sumptuous meals and curry is very essential ingredient that must be in any woman’s kitchen.”

All rights reserved. This material and any other digital content on this platform may not be reproduced, published, broadcast, written or distributed in full or in part, without written permission from VANGUARD NEWS.

Disclaimer

Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.