By Princewill Ekwujuru
SUNOLA Foods Limited, manufacturers of Sunola Oil, has unveiled new extensions of the Sunola brand in the market.
The new extensions include Mom’s Curry Powder, Sunola Rice, and Sunola Sugar. The Mom’s Curry Powder which was the flagship product comes in a 100gram sachet of 200 piece in a carton. While the Sunola Rice comes in a pack of 1kg and 2kg as introductory stock keeping units, the Sunola brand of granulated sugar comes in a 500gram pack.
Addressing journalists amidst trade partners and celebrities, Executive Director of the company, Dr. Satish Nair said the new extension of the Sunola brand were products of extensive research process that took cognizance of the different Nigerian recipes, cultural culinary methods and consumer taste across the diverse ethnic groups and regions of the country.
“Mom’s Curry Powder is a product of extensive research formulated to deliver that distinctive taste in foods that everyone looks forward to in the meals prepared by their mothers. It consists of garlic, ginger, turmeric and its production process include drying technology. The parboiled rice which comes in very portable sizes of 1kg and 2kg would meet the purchasing power of everyone and best fit for storage in kitchen cabinets,” Nair explained.
The National Sales Manager, Adarsh Bhaskaran said marketing activities to drive the new products across the channels to reach the consumer has been set on motion. He said: “There would be a road show pan Nigeria to raise awareness and a 12-month cooking contest across all regions in which a mom would be selected per region and at the end of the regional contest, there would be a grand contest of the regional winners to determine the winner of the Nigerian Mom title.”
Ace Nollywood actress, notable in Yoruba movies, Mide Funmi Martins, Brand ambassador of Mom’s Curry Powder attested that the aroma of Mom’s Curry Powder is distinctively unique and has become the choice of her family. Martins said: “The secret of any successful marriage is cooking good sumptuous meals and curry is very essential ingredient that must be in any woman’s kitchen.”