By Princewill Ekwujuru
Nigerian Breweries Plc’s Star lager has unveiled a new commercial featuring the afro-pop artist, Burna Boy.
Speaking on the release of the commercial, Portfolio Manager, National Premium brands, Sarah Agha, expressed her delight on the commercial saying: ”Burna Boy is an amazing talent with a very likable personality, It’s no surprise he’s been so successful in the entertainment scene.
“It was interesting to have him star in our TVC as we prepare our consumers for what is to come in 2019. As you can see, his performance was full of joy and energy, and we look forward to unveiling bigger and brighter content with Burna Boy.”
The commercial follows Burna through a photo shoot as he poses with the Star bottle and cans, and also features a very catchy hook which plays as a jingle all through the commercial.
Over the years, Star has been unrelenting in its efforts at encouraging Nigerians who are aspirational in their ambitions. The new theme: Celebrate the brighter side, is referenced in the new ad as Star continues with this brand messaging across various forms of media and touchpoints.
The Star brand has been known for iconic commercials all through its illustrious years in the Nigerian beer industry.