By Destiny Eseaga
As part of its Corporate Social Responsibility initiative, Africa’s mobile phone giant, itel Mobile has launched a Keke Napep campaign to sensitize the public and commercial tricycles popularly called Keke Napep drivers on the dangers of using mobile phone while driving, ensure a safer traffic environment and reduced road-related tragedies.
The phone company noted that figures from the National Bureau of Statistics (NBS), indicates that no fewer than 2,598 Nigerians died in road accidents between October 2017 and March 2018. And in response to the growing concern, itel said it decided to partner with LASTMA through physical demonstrations, interactive courses on safety and visual aids, and donations of reflective jackets, caution stickers, etc.
Speaking on the occasion, Marketing Communications Manager, itel mobile, Oke Umurhohwo, said: “Befitting its position as Africa’s leading customer-centric brand providing smartphones for everyone, itel Mobile has always been in the forefront of raising awareness on social issues that affect each one of us, irrespective of class, location or any other factor, and road safety is one of them. We aim to engage in activities that ensure safer behavior, especially safe driving, to help drivers understand the intricacies and unpredictabilities of driving as accidents can happen in a brief moment. “
The one day campaign which was refreshed by Pepsi Nigeria had over 30 tricycles (Keke napep) drive around Ikeja axis to spread awareness on safety. The event was graced with the presence Dignitaries present at the event include, AIG of Police, Chris Olakpe, CEO of LASTMA; Hon. Engr. Mojeed Balogun, Executive chairman, Ikeja Local Government; Comrade Joseph Olu-Odunsanya, Lagos state chairman, TOOAN (Tricycle Owners Operators Association of Nigeria) and CSP Titilayo Oriyomi Oluwasanmi, State Traffic Officer, Lagos State.