By Princewill Ekwujuru
GX Foods, an indigenous food and beverage manufacturing company has introduced Frudi range of juice, with intention to achieve top position in the fruit juice market in the next two years.
The Frudi range of juice include Gingy Lemon, Zobo Blast, Sensational Guava and Exotic. Speaking at the official launch of the products in Lagos, the Managing Director, Gbemi Adio-Moses said: “The Inspiration for Frudi range of juices came from the desire to create a different juice experience in the market place.”
He added: “The goal for Frudi is to take consumers away from the norm to a place where they get to experience the extra taste in juices so they quickly forget the ordinary. If you are to remember one thing about Frudi, remember you ‘taste the extra’ to ‘forget the ordinary.” He stated further that Frudi range of fruit juices are embodied with unique flavours and produced with the finest of fruits and are currently available and sold in major markets, retail stores and neighbourhood stores across the country.
According to him, “Frudi fruit juice variants are all partly made with locally sourced ingredients to further buttress GX Foods’ commitment to the “Buy Nigerian to grow Nigeria” movement. Frudi is aseptically packaged employing the highest quality standards using the Tetra Pak pack.”