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Eradicating payola a possibility – Layydoe

BY ROTIMI AGBANA

Fast rising reggae-dancehall singer, Juliet Chinenye Oguledo aka Layydoe, may be a greenhorn in the music craft but she believes if the opportunity presents itself she can champion a revolution as to how music promotion is executed in Nigeria.

In a chat with Showtime, the singer who just dropped her first single in 2019, titled ‘Manyia’, explained what she would change in the Nigerian music industry if given the ample opportunity.

“I will change the pattern of how up and coming artiste are treated performance and promotion wise. Majority of up and coming artistes pay for everything, mostly promotion wise.”

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She disagreed with the notion that if up and coming artistes pay for promoting their musical projects; they would know its worth.

“No I don’t think if they pay for promoting their songs they would know the worth. It doesn’t change anything. I believe if a song is good it should be aired after going through the procedures of whether it should be played or not. Then artistes will sit up and produce nothing but good songs”, she noted.

However, she noted that eradicating payola in Nigerian is a possibility.

“Nothing is impossible. We just have to start first; although it will take time but it will work, nothing good comes easy.”

Speaking on how she made her first hit song titled Blackberry, Featuring Duncan Mighty, even as a newbie at the time, she said;

“We actually met at his place in 2009 for a discussion about the yearly Port Harcourt carnival. He was playing a sound that I connected to soul wise. He heard me singing and asked me to start recording just like that. That was how the song came about.”


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