When Heineken and UEFA went into partnership in 1994 for the UEFA Champions League, there was hardly any doubt about the excitement and fantastic moments that relationship would bring.
Twentyfive years down the line, the relationship has not only blossomed and surpassed expectation and the fans have been the better for it.
“I was told that in Nigeria football is passion, but it is a lie because it is more than that. In Nigeria I was told that football is love, but it is a lie it is more than that. In Nigeria, I was told that football is a religion, but it is a lie. It is more than that. In Nigeria, football is life,” that was former UEFA General Secretary, Gianni Infantino, when he came to Nigeria last year.
Its 2019, and yes, Heineken has bigger plans, one just needs to keep fingers crossed to see what the brand has in store in the next couple of weeks. What we can tell you though is to prepare for a lot of Unmissable Moments.
Speaking on the announcement, Senior Brand Manager, Heineken, Mfon Bassey had this to say;
“Heineken has been an integral partner of the UEFA Champions League for 25 years. As a consumer focused brand, we will continue to enrich the fans’ experience of football by creating unmissable experiences of the UEFA Champions League thereby enabling thousands of fans to witness them firsthand. We can’t wait to share our big plans for the UEFA Champions League as we urge all consumers and football fans to watch out for our big announcements.”