By Princewill Ekwujuru
Nigerian Breweries (NB) Plc’s Legend Extra stout engaged consumers at its Real Deal Experience in Enugu state.
Legend Real Deal Experience is a nationwide brand engagement exercise featuring comedy, games and performances from some of Nigeria’s biggest music stars. The multi-layered stream of experiential activities was designed to attract, reward and engage Stout drinkers.
According to Portfolio Manager – National Premium Brands NB Plc, Sarah Agha,”2018 was a fantastic year, but the 2019 edition of Real Deal Experience promises to be bigger and who better to headline the first show than the incredible Timaya himself. Legend consumers and fun lovers definitely had a mind-blowing experience in Enugu as this is a first of many. As always, we are very keen on delighting our consumers and encouraging them to step out and be themselves. The Real Deal Experience is one of the ways we appreciate them for their continued loyalty to Legend Extra Stout”.
She also stated: “The platform is also aimed at bringing the brand closer to the grassroot fans. This practice took the headline act to perform in the city in which they have a massive base of loyal followers thereby creating an avenue for fans in the local community to connect with their favorite entertainers.”
Timaya who performed at the event said:”I was turned up for this show. Enugu is a very lively city with a unique energy and drive and I was excited to meet up with my fans at the Real Deal Experience. Knowing the folks at Legend Extra Stout and how much passion they put into organizing the events, the Valentine edition was better than the last one.