By Ayo Onikoyi
Star Lager Beer has revealed plans to sponsor a range of music concerts holding across Nigeria this December. The foremost Nigerian beer brand will be involved in Wizkid Live in Concert on the 19th of December, Olamide Live in Concert on the 23rd of December, Burna Live on the 26th of December, Uli Music Festival on the 30th of December and Warri Again on the 28th of December, 2018.
In an exciting online unveil, Star Lager Beer announced its support for the biggest music events this month. Speaking on the announcement, the Marketing Director Nigerian Breweries Plc, Emmanuel Oriakhi said:
“In June 1949, the first bottle of STAR lager beer rolled off the bottling lines of the Lagos brewery of Nigerian Breweries. Today, nearly 70 years later, STAR is the undisputed market leader in Nigeria’s alcoholic beverage industry and is also recognized globally.
Key to creating such a powerful, vibrant and relevant brand has been the emphasis on connecting with the youth demographic through music and sports. STAR has been able to harness the power of music to pass messages across to its consumers through such activities as Nigeria’s largest and most celebrated music festival, the Star Music Trek. This month, we will be supporting the biggest concerts in the music scene and we cannot wait to do even more in the coming year”.
The launch of the Star Music App and ‘Star The Winner Is’ were other avenues through which the beer brand used music as a vehicle to engage with its consumers. Before now, STAR also achieved a similar effect through ‘Star Quest’ which provided the platform for the discovery of several established Nigerian musicians such as KCee who won the inaugural Star Quest in 2002 as part of the twin-act KC Presh.