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Four and Five-star hotel bookings peaked during Black Friday —Adagunodo

as Jumia launches late-night food delivery service

By Ebun Sessou

The Managing Director, Jumia’s hotel and flight marketplace, Omolara Adagunodo has said that the booking for four and five-star hotels peaked during the just- concluded black Friday which ran between November 2 and November 30, 2018.

Tanscorp Hotels

She disclosed this during the annual get-together with newsmen in Lagos to review the outgoing year 2018 and to disclose the plans for 2019.

According to her, over 50 per cent increase in 4 and 5-starhotel  booking during black Friday due to the efforts by the company to crash the prices by almost 80 per cent and overall booking grew by 20 per cent year on year compared to black Friday 2017.

On the performance of flight for the year under review, Adagunodo said: “There was a 300 per cent growth in flight business because we innovated and partnered with the likes of Amadeus, Kiwi.com and Air Peace among others. She added that the company experienced the best available rates as it hit 61 per cent in bar for 2018.”

For corporate booking, the managing director said: “We established a robust corporate team fully dedicated to our corporate clientèle and I can tell you that corporate bookings and transactions increased by 50 per cent. Despite this, it has not stopped us from pushing retail sales.”

READ ALSO:Nigerian airports record 10.9m passengers, 163,646 aircraft movements in 9 months – FAAN

Looking forward to the upcoming year, Adagunodo disclosed that the marketplace is planning to work on value-added services to drive value for the growing clientèle, seal key partnerships to drive online and offline sales and offer a full bouquet of travel solutions to include cruises, visas, concierge and ground transport.

Also, efforts are in top gear to help women balance their career with home front, hence the launch of a late-night delivery service to enable customers especially career women, take care of their husbands thereby marrying both office and house responsibilities.

Disclosing this new innovation, the managing director, Jumia Foods, Mr. Guy Futi, said the company has taken a step further to ease off the rigour of scouting for food by career women and their spouses after the day’s work.

According to him, “We introduced the late-night delivery service to accommodate customers who order food at night. The late night delivery combined with initiatives like greater customer accessibility, more payment options, more locations, lunchtime deals, seasonal deals and new related products (Jumia Party) has led to over 120 per cent increase in the volume of orders,” he said.

On what to expect in 2019, the Head of Marketing and Vendor Success for the Marketplace, Chioma Odimegwu said that operational efficiency will be an integral part of the company’s focus in 2019.

READ ALSO:Black Friday: Digital sales promo with different benefits, controversies

Her words:”In 2019, we are looking forward to welcoming a new and exciting restaurant and vendor on board within the month. We will also be engaging new partnerships across other industries to provide added value to customers, on-boarding more restaurants with longer and later open hours, more focus on corporate catering offerings, encouraging closer relationships with our customers and restaurant vendors.”

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