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MTN launches revamped XtraValue proposition, unveils Actress Dakore Akande as Ambassador

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More great times lie ahead for MTN’s high value customers as the company unveiled its revamped XtraValue proposition before the media at the Radisson Blu hotel today October 24, 2018 in Lagos, Nigeria.

The event also marked the formal launch of a partnership between MTN and top Nigerian actress, Dakore Egbuson-Akande, who now becomes the face of XtraValue and stars in the latest TV commercials.

Speaking at the launch, she said: “I think the XtraValue package was made just for me, as it helps me manage my busy schedule whenever I travel. I really love the roaming feature as it means I can use the same line in different countries at an affordable cost.“

L-R: Oluwole Rawa, General Manager, Consumer Marketing, MTN Nigeria, Dakore Egbuson-Akande, Nollywood Actress, Rahul De, Chief Marketing Officer, MTN Nigeria and Richard Iweanoge, General Manager, Brands and Communication, MTN Nigeria at the Relaunch of MTN Xtravalue in Lagos recently.

MTN’s XtraValue bundle plan offers the best of both worlds for data and voice calls on a single proposition. It is available in two categories – XtraTalk (which offers customers more airtime for Voice calls than Data volume) and XtraData (which offers customers more Data volume and airtime for voice calls).

For example customers can now enjoy 2.5Gb data plus N2,500 talktime on XtraData 2000, and there are 15 other variants of this bundle ranging from N300 to N20,000. In addition, High Value customers on this package will not only enjoy the best data and voice offers but will also benefit from new add-ons such as roaming in 41 countries!

Speaking at the event, MTN Nigeria’s Chief Marketing Officer, Rahul De said the tariff plan was revamped “to give customers optimal experience and value for money. XtraValue did quite well when it was first launched in May 2016 and we saw the need to optimize the experience and improve the value offered to customers. We did this by introducing new functionalities such as roaming to ensure greater customer experience on the plan. This relaunch is in furthereance of MTN’s commitment to delivering tailor-made offerings that meet our subscribers’ needs.”

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