By Nkiruka Nnorom
The 2018 Three Crowns Mum of The Year contest came to a rousing climax last week in Lagos with three mothers carting away the grand prize of all expense paid trip to Dubai, United Arab Emirates and a whole year supply of Three Crowns Milk.
The panel of judges, made up of Nollywood stars, Fathia Balogun, Bellinda Effah, and popular Fitness Coach, Bunmi George (Shreddergang) declared Mrs. Jennifer Otu, Mrs. Pauline Pambolo Daniel and Adaobi Okonkwo the winners having scored overall highest marks combined across the three stages of the competition – fitness, smartness, fun tests – and popular votes.
It was the first time that the event, which is in its fourth year, would award the grand prize to three contenders and this was done to commemorate the 30th anniversary of Three Crowns Milk in Nigeria. Also, the fourth and fifth place winners were each rewarded with N1,000,000 (One million Naira) worth of kitchen makeover; the 6th and 7th place winners got N500,000 worth of kitchen makeover each, while each of the 8th, 9th and 10th winners received N300,000 worth of kitchen makeover to be redeemed at any store of their choice.
Speaking at the event, Senior Brand Manager, Three Crowns Milk, Omolara Banjoko, said Three Crowns Milk’s support for mothers was hinged on the fact that mothers play an important role in shaping the society at large. She added that their choice to eat right and keep fit is very important in reducing the risk of Non-Communicable Diseases (NCDs), including cardiovascular diseases for the family and society.
In her words, “Three Crowns supports families by providing high quality nutrition for mothers and by extension, their families. One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy which is what Three Crowns truly believes in. We strongly believe that if the pillar of the house, being the mother, is taken care of, the whole family is strong”.
Responding to the news of her emergence as the overall winner of the competition, Mrs. Otu expressed her appreciation to FrieslandCampina WAMCO, thanking the company for the remarkable opportunity to participate and win the ‘2018 Mum of the Year’. She noted that the event had transformed her in many ways as she now sees the need to keep fit and adopt health and wellness routine as a lifestyle.
Mrs. Otu, who equally came tops in the online poll, was overwhelmed by emotions upon being named 2018 Three Crowns Mum of The Year. She thanked FrieslandCampina WAMCO for the opportunity and promised to efficiently execute all the activities expected of her as a Three Crowns Milk brand ambassador.
“I cannot fully express the joy I feel to be crowned the 2018 Three Crowns Milk ‘Mum of the Year’. This journey started several months ago when my daughter told me about the competition. I bought a pack for myself and for some of my friends and asked them to vote for me. I was very committed to the process and spent time trying to persuade family and friends to vote. Thank God that all our efforts and hard work have ended up in success. This is my first time of taking part in such competition and I thank God for the outcome. I have learnt a lot in the course of this journey, but the most important lesson I have learnt is how to stay healthy and fit.”
Also, Mrs. Pauline Bambolo who could barely contain her excitement said Three Crowns had made her dream of visiting Dubai come to pass. “During the vote, I went all out. As soon as I was called that I had been nominated I put in more efforts, I visited Three Crowns website and tagged people I know so that they could vote for me. I am excited and happy and I look forward to our trip to Dubai. I want to visit all the places I have read about.”
In the same vein, Mrs. Okonkwo, the third place winner said she entered for the contest because she wanted a chance to celebrate her accomplishment as a mother. “When I saw the promo for the event, I told myself I needed to be celebrated. I have been a mum for 12 years and it’s not an easy feat. My family and colleagues also felt that I needed to be celebrated and they rallied round to ensure I won.”
Three Crowns Milk, which is one of Nigeria’s iconic brands has since 2015 celebrated the unique role a mother plays in the family especially by ensuring a healthy nutrition for the family. This is very much in line with the pay-off line, “Healthy Mums, Happy Families” which it has adopted since its re-launch in 2015 and which defines its role to enable mums take extra care of themselves by eating right and keeping fit.