By Providence Emmanuel

INDUSTRY leaders such as Oando, Union Bank Plc, among others talked tough at a panel discussion, on heritage branding as part of the Mitsubishi Motors 101 years in business anniversary and Heritage Week.

The panel session focused its discussion around ‘Building a Heritage Brand’ where heritage brands such as Union Bank, who also celebrated 101 years in business and Oando, a little over 60 years in business explored the differences and similarities in their approach to instill heritage branding values in their corporations.

The panelists including: Editor, Aspire Luxury Magazine, Mrs. Bella Ikeme; Head, Corporate Communications, Oando, Mrs. Alero Balogun; Head, Strategic Communication, Union Bank, Mrs. Omotola Oyebanjo; among others spoke on the importance of rebranding to stay relevant in a dynamic market.

According to Omotola,  “African brands will only be able to charge a premium when their history, tradition and consistent narrative proves their quality and authenticity. Today’s customer is intelligent, discerning and should not be taken for granted.”





Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.